The Importance of Competition Advisory Services India

May 29, 2020
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Competition Law is a serious business. If a business is ignorant of this law, then its implications on the prevalent business might be very costly and can damage its reputation besides attracting personal liabilities for the directors. Competition Law, globally also known as anti-trust law, came into picture with the introduction of The Competition Act of 2002 which deals with anti-competitive agreements, collusive bidding, resale price maintenance, tie-in arrangements, limiting or controlling production, etc. 

Companies face many challenges including compliance with sensitive data protection and compliance law and effective pricing strategy. To comply with them properly, it is vital to avail Competition Advisory Services in India. Anti-trust practice or competition practice is still a budding field in the Indian legal scenario, with a handful of firms offering services in relation to the same.

With the help of Competition Advisory Services, you can understand the overview of the Competition Act, the steps a business should take to mitigate the risks of competition law and to ensure that the business complies with the competition law. The services shall help you to locate the spot when other businesses are engaged in anti-competitive and illegal behavior. They shall also help to know whether your business or your competitors is breaking the law or not. 

Pricing

Pricing is the major enables to stay competitive for companies. The implementation of effective pricing strategies can bring great benefits like increased profits. Companies should adopt a proper pricing strategy especially those who are undergoing the liberalization process. 

Companies that operate in regulated sectors, they while building operation strategy should act carefully in accordance with the compliance law for avoiding abusive clauses or predatory prices.

Dominant Position

The businesses that enjoy a dominant position due to their economic power, market share, etc., have special responsibilities and they should not abuse their dominant position. These businesses should not impose discriminatory or unfair conditions directly or indirectly or engage in predatory pricing with an objective to impact competition. 

Besides huge penalties, the affected parties might claim substantial compensation in decided cases. It is thus advisable that companies check their continuing and existing agreements, develop manuals, and institutionalize compliance programs at different levels. In these circumstances, when businesses need relief and they are likely or are facing investigation, they should professional Competition Advisory Services in India. 

Competition benefits all-consumers, businesses, and economy. Competition ensures dynamic and open markets, enhanced innovation, productivity, and better value. To make sure companies are compliant with competition law, they should seek competition advisory services.

Summary - This article summarizes the importance of Competition Law Advisory Services or Anti-trust law advisory services in India. It stresses that all businesses regardless of its size and sector should be aware of the competition law for the protection of its rights and meeting its obligations.
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