The Impact and Role of Social Media in the World of Digital Marketing
by Divya Khanna Marketing Consultant
The word Digital Marketing is an umbrella concept that covers
several services, including Social Media Marketing. Social media platforms have
a large user base accounting for over 50% of the global population. Moreover,
the Social Media user base is stated to grow by at least 13% percent annually.
Therefore, it can be rightfully said that social media has integrated itself
into our life firmly. Social Media Marketing involves the management of the
brand website and other Social Media platforms.
Marketing makes your brand more accessible and increases your brand exposure.
How Does Social Media
Marketing Affect Your Brand?
● Brand Awareness: When your brand’s online
presence is managed properly, the online audience will be aware of it. Social
Media Marketing also projects the correct image of your brand as it can rectify
all misunderstandings caused by hearsay and word of mouth.
● Content Creation: Content creation is not
just a task that requires skill but also time. Websites that put out content
such as blogs or videos are more likely to gain a higher
● Create a Positive Brand
It is not just enough to raise awareness of your brand. Your brand needs to
project a positive image that appeals to the audience and converts them into
Promotion: Whenever you launch a
new product, it is essential to promote it and make the audience aware.
Creating engaging and unique promotional content can raise the curiosity of the
audience and increase your website traffic.
Advantages of Social
Increase Brand Awareness
among Global Audience: Social Media has an advantage over traditional offline
marketing techniques as Social Media is not localised and is not limited to the
local audience. Therefore, social media has a global reach, which is
advantageous for you. Moreover, it is much easier for the present-day consumer
to check a website on their smartphone whenever they want than going through a
hard copy of a magazine or newspaper.
Website Traffic: The primary reason your
website has low inbound traffic is low visibility on search engines. The first
page of any search engine gains the highest website traffic as they are
prominent and the most relatable to the search. Social Media can optimise your
website and other Social Media platforms to improve their visibility on search
engines. Once your website and Social Media platforms are prominently visible
on a search, it will increase the website traffic.
● Consumer Feedback: It is common to use
consumer feedback to understand their response to a specific product and your
brand. However, collecting feedback from consumers through offline methods can
be time-consuming and costly. Collecting online feedback is a viable option to
interact with consumers actively and understand their consumer behaviour. Often
product drawbacks unnoticed by you might be reported by consumers on your
website. Receiving feedback makes you aware of it instantly and allows you to
improve the product.
Cost-Effective: Almost all expenses in
social marketing involve the Social
Media Agency only. However, the mediums through which Social media
marketing is done, social media platforms, cost nothing at all. This is also
the reason why Social media platforms have such a large user base. Therefore,
Social media marketing is a cheaper alternative to traditional marketing and
has a greater outreach.
● Customised Marketing
Social Media Marketing is very dynamic. Social Media Marketing allows you to
choose customised services that benefit your brand. Leading agencies like Sociowash evaluate your brand
requirements and create a customised plan that will yield results for a long
time. Moreover, you can choose to add or remove services if your requirements
Created on Oct 12th 2021 02:59. Viewed 105 times.