The How Of Creating Custom Email Templates Design

Custom email templates design have come up a long way and now there are plethora of architectural layouts available with numerous companies. As a successful medium of communication, custom email template designs have proved their capacity to attract customers towards the business. The medium not only serves as the best communication mean but also helps the publishers track email open rates, clickthroughs, forwards as well as to measure readers’ interest in the products and services.

As the medium is helpful for business communication purposes, it is quite interesting to know the how of creating these templates. Here is a detailed description on the same. 

Commencing the things from technical aspect, the first and the foremost requirement is to:

♦ Creating the body as well as the main table

Starting with a tag, the primary need is to add an overall structure for the email. After this, it comes to setting margin & padding for avoiding unexpected space. It is good to add table with 100% width. This acts as true body tag for the email. It is also advised to set cellspacing and cell padding to zero for avoiding unexpected errors in the table.  

♦ Composing the structure & the header

The structure and the header should be created to suit the layout of the template. Coloring should be done in this phase only depending upon the elements to be described. “bgcolor” is a valid HTML attribute; therefore, it is a good idea to utilize this tool only to set the background color instead of making the use of CSS. 

♦ Development of content area   

Depending upon the kind of the content to be used, rows and columns in the templates can be created. Columns should be created with a measure of 600px width. It is also important to zero the font size as well as the line height and add a non-breaking space character in the margin cell. After creating the column, images and content can easily be added to the area.

♦ Nesting the footer

Now it’s time to add padding to the footer row. In order to get two columns, it is advised to nest another column. For other social media icons, create another little table. Moreover, the parent cell should be set as align=”right”. Border are to be set to zero margin on the image link to avoid blue link border. 

♦ Validation

It is important to run the template through W3C validator to ensure structuring of flawless templates. If things have been done as they are described here, the template is sure to pass the validation. Now, it is the time to test through litmus to ensure the structural success of the email template. 

After performing all these tasks, styling the templates is the last one after which the template creation task is accomplished successfully.

That’s the wrap! 

It is important to keep in your mind not to put unnecessary coding at the places where it is not required. Users will always love to get something that has been exactly created to meet their needs satisfactorily. As templates have always been used as the best communication medium, it needs to be an easy to understand medium for the subscribers. Thus, it is recommended to choose the service providers who hold immense competence in providing custom email templates design services to the clients. 

Get a well versed custom email template design from EmailChopper