The hidden appeal in online shopping of clothes

The human needs and wants are infinite. As soon as we get our hands on a product, we move on to the next item. This never-ending loop of requirements is what makes online clothes shopping India so fashionable. Over time, online shopping has established itself as a leisure activity of urban population.

The e-commerce website has taken over the baton from retail shopping swiftly. The E-commerce market of India, which was worth about $3.9 billion in 2009 has grown to $12.6 billion in 2013. Google India data shows there are about 35 million shoppers in India. This is also a clear indication of how well the Indian public has adapted to the advancement of technology.

Among the products sold on the internet, clothing is near the top. Shoppers buy t-shirts online, footwear and even innerwear from online shopping sites. The reasons behind this shift from retail shopping towards online shopping of clothes are as follows-

•Time-saving- The first benefit associated with online shopping is the time which it saves. Most working people find it hard to take out time for shopping at a store. This is where online shopping comes to the rescue.

•Best available prices- The price of clothing is lowest online, and there are significant discounts available as well on special occasions. Flash sale is a feature of online shopping which works in favour of buyers.

•Variety- Online sites provide that variety which is missing in retail shops. There is a massive stock of products in online shopping which is not available due to space constraints in retail shopping.

•Discounts- Most of the shopping sites have features like loyalty points and one day delivery for selected customers. 

Do you prefer buying clothes online?