The Growing Popularity of Indie Clothing

Posted by Atomic Cherry
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Nov 21, 2013
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If you walk through your local shopping mall, you’ll probably notice that much of the clothing is very similar from store to store. Sure, there are many different shops inside each Westfield or Centro shopping centre – Supre, Glue, Edge, Sportsgirl – but take a closer look and you’ll see the same trends and styles repeated over and over in each store. In today’s world of fast fashion, clothing is being produced en masse and at a very low cost, copying the trends found on runways at fashion week. Fed up with dressing the same as their peers, new styles have emerged that let fashion lovers express their individuality.

The concept of indie clothing is always changing and developing, but essentially it could be described as fashion sense that is not considered ‘mainstream’. While the trend has its roots in clothes found at op shops and other second hand sales, there are now many great boutiques that offer high quality, brand new clothing that still has that indie feel about it.

Perhaps due to the fact that much indie clothing is found in second hand shops, the trend is often inspired by the fashion of the 1950’s. Especially for women, the ‘pin up’ look and pieces like corsets and full skirts are very popular, a nod to an era where women’s clothing was well made, sophisticated and elegant. Both men and women wear these vintage and retro pieces from previous eras, as it’s a great way to find pieces that are unlike anything anyone else will be wearing. These pieces are usually quite well priced and they’ve inspired a new generation of designers and manufactures to create fashion with a little more thought and care than anything else found on the high street.

One of the great things about indie clothing is that it tends to have more staying power than what you can find in stores like Zara or Myer. Because indie clothing is usually inspired by a bygone era (or actually comes from the era itself in the case of vintage and retro clothing), the style tends to be more classic and timeless, made out of better quality fabrics, and focused less on trends that are hot one minute and out the next. Dressing in indie clothing means your wardrobe is likely to last many seasons, rather than being outdated just a few months later.

Defining exactly what indie clothing is can be difficult, because the whole point of indie clothing is to steer clear of traditional labels that force fashion lovers to fit the mold. Indie clothing encourages its wearers to embrace their individuality and to not be forced into buying from the high street, just because everyone else is. Rather than labeling their look and style, indie clothing lovers have created a subculture of fashion that encourages self-expression and originality.

If you make the choice to wear Indie Cothing, you’re showing off your individuality with every outfit you put together. Wearing indie clothing can take confidence and a passion for fashion, as a lot of thought often goes into each ensemble. The great thing is that you can combine new and old pieces and play with accessories like scarves, hats, jewelry, bags and belts to create a look that’s truly one of a kind. Accessories are a really big part of the indie subculture as they’re just another way you can add a unique twist to an outfit, and create a look that won’t be seen on anyone else. Simple outfits can be jazzed up with beautifully patterned scarves, sparkling earrings and chunky belts. On the other hand, a simple bracelet or necklace might be all you need to complement a bright, loud outfit.

Rather than simply copying the trends seen on the runway and the high street, indie clothing lets your personality shine through your clothes. Indie clothing is a fun, exciting subset of the fashion world that lets people create their own individual, unique style without having to conform to the mainstream rules of fashion.

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