The Growing Importance Of Bengali Content In Digital Marketing Domain

The use of Bengali content in the field of digital marketing has seen a rise in the last couple of years. With the huge growth in the number of internet users with tier 3 and tier 2 cities, the vernacular content is expected to rule the digital world alongside English.

About 75% of more Indian digital platform users will switch to vernacular content by 2021. However, the English content users would grow by only 3% within 2021.

Before we plunge into the benefits of using vernacular medium, let us check out vernacular content is all about. Creating vernacular content is easy with the help of Bengali keyboard layout. 

What Do You Understand By Vernacular Content?

It is a content type created in regional languages including Bengali, Hindi, etc targeting non-English speaking readers. 

With the growth of non-English speaking audience, there is a nice opportunity for upcoming digital marketers speaking vernacular languages.

Nowadays, you don’t need to be highly proficient in English to work in social media and digital marketing. In a country having 1.3 billion, only 125 million people speak English. So, digital marketers need to explore. This is why most content creators are switching to Bengali keyboard layout.

Some interesting information related to users of vernacular content

• Did you know about 70% of the internet users feel that digital content on local language are reliable than content in English?

• According to VP Operations of Google India, English is over. Almost every user who is coming online- roughly nine out of ten people aren’t proficient in English. 

• It is fair to say that almost all growth usage is coming from vernacular content readers.

• The estimated size of Bengali or Hindi content media in India is $53 billion. 

• An amount of $708 million was raised by the vernacular startup between 2014 and 2019.

Why Is Bengali Content Important In Social Media Marketing?

With the increase in distribution and creation of vernacular content, there has been a rise in vernacular content consumption. It opens a major opportunity for the digital marketing companies to target the vernacular language users. 

Here are 3 things that makes Bengali content a gamer changer for mobile and web marketing. 

Multi lingual web platform- Bengali media marketing strategies help to connect with broader spectrum of people. 

With local platform, it becomes easier for generating traction as well as reaching out to more audience. Keeping this in mind, several digital marketing companies are stressing over using Bengali keyboard layout. 

This is essential for any digital marketing platform in India through various Indian languages including Bengali, Hindi, Assamese and more. 

Bringing the regional flavor- as you know that 70% of the Indians feel really connected towards local English content. So, it is the opportunity for brands to start thinking in local terms so they can get better reactions from the target audience.

Regional videos- it is ideally going to be future of content marketing strategy. About 64% of the customers buy a product by going through a video online. When the customers remember a video, they will remember the brand.

Finally, digital marketing is stressing over vernacular content to target the local audience alongside English.