The Fundamentals of Internal Linking: SEO Techniques

by Harney Brayden Digital Marketing Expert

Internal linking is one of the most important SEO in Brisbane practices you can do. It helps Google understand how all of your content is related, and it improves user experience by creating easy access to previously hard-to-find information on your site.

Internal linking is so important that Google actually penalises sites where it's not implemented correctly!

What Internal Linking Is?

Internal linking is the process of creating links from one page on a website to another page on the same website. Links from one page to another page on the same website are known as internal links.

Internal linking is important for SEO in Brisbane because it helps search engines understand how your site is structured, which in turn impacts how your pages rank in search results.

Types Of Internal Links

There are four types of links you can use:

  • In-page links
  • Out-page links
  • Image links
  • Navigation links

Benefits Of Internal Link Building

Internal linking is an SEO Brisbane technique that involves pointing to other pages within your website. This helps Google crawl and index the site, as well as improve user experience. Here are some of the benefits of internal linking:

Internal links help Google crawl your site better. As a result, it's easier for users to find relevant content on your site when they search for keywords in Google Search or other search engines.

Internal links help people navigate between different parts of your website more efficiently than if you didn't have any internal links at all! The result is a more natural flow between pages, which gives visitors an overall better experience while they browse around your site.

How To Practice Effective Internal Linking?

The best way to practice effective internal linking is by using the right anchor text, keyword, link and page.

  • Use the right anchor text: The anchor text should be relevant to both the page you are linking to and the page you are linking from. It should also be descriptive of what content will be found on each page when users click through.
  • Use keywords that are relevant but not overused: Keyword density is an important factor in determining how well your site ranks in search results. You should aim for a keyword density between 2% - 5% because anything higher may look like spamming links out into sites which can hurt your rankings even more than making it look like you aren't providing value with those links.


The last thing I would like to cover is how to practice effective internal linking. Internal linking is one of the most important factors in SEO, but it can also be tricky and time-consuming to get right. 

That's why it's important for your website or blog post to have a clear structure that makes internal links part of every section of your content—and not just at the end! 

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About Harney Brayden Innovator   Digital Marketing Expert

4 connections, 0 recommendations, 55 honor points.
Joined APSense since, March 4th, 2019, From Melbourne, Australia.

Created on Nov 16th 2022 05:30. Viewed 92 times.


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