The Food and Drink Color Report: JSBMarketResearch
by Amelia Davis Market Research ReportsSummary
Producers are investing in shelf-stable iterations of
non-artificial, color-rich ingredients to boost the visual, and implied,
nutritional appeal of their products. Even using natural-sounding colors aligns
with wider consumer concerns; the food and drink industry is taking note of
this with innovation reflecting the novel appeal and greater versatility of
natural color solutions.
Key Findings
- Color is the primary indicator of food and drink quality,
taste, and ultimately likelihood of trial and acceptance. It is well-documented
that we "eat with our eyes," before we ever smell or taste, yet a
wider shift in market focus means that food and drink colors are at the fore of
product innovation and consumer interest more than ever.
- Color can influence perceived taste experiences, and also
has a pre-emptive influence on appeal. Given the shift towards clear packaging,
product color has never been so important.
- High focus on what makes up food and drink also comes at
a time when positive sentiment towards "genetically modified"
products is declining. While not an intrinsic indicator of attitudes towards
artificial colors or ingredients, that sentiment towards GMOs has fallen so
severely over a two-year period indicates a wider market distrust of
non-natural produce.
Synopsis
Food
and Drink Color Report outlines the key issues and
opportunities facing color in the food and drinks space, moving beyond producer
actions and commitments to understand the consumer behaviors that are driving
the change.
Your key questions answered:
- Just how important is food and drink color to consumers?
- How do attitudes to color change among frequent consumers
of processed foods?
- What is the rainbow diet, and what does it imply for
consumer behaviors and my industry?
- How can I capture interest in "natural" products,
while maintaining my colorful food and drink proposition?
View Full Report with TOC @ http://www.jsbmarketresearch.com/consumer-goods/r-the-food-and-drink-color-report-understanding-trends-and-drivers-in-colorful-consumption-and-food-and-beverage-coloring-216739
Reasons to Buy
-
Use proprietary consumer data to understand attitudes towards food and drink
color.
-
Compare the health and psychophysiological associations of prominent colored
ingredients, by hue.
-
See the actions that major brands are taking to get ahead of the shifting
market attitude towards artificial and natural color.
Table of Contents
1. Introduction
2.Who is color important to?
3.Attitudes and trends in artificial colors
4. Attitudes and trends in natural colors
XSpecific color analysis
5. Trends in packaging color
6. Take outs and innovation opportunities
7. Appendix
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Created on Dec 31st 1969 18:00. Viewed 0 times.
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