The Five A’s You Need to Delve Into to Make Your Digital Marketing a Winning Game

by Anant Bansal Consultant

Shooting in the wide doesn’t extract the directed results, in fact it also wastes your resources resulting in extra cost of operations. Going by what a recent research conducted by BCG revealed - 90% of the marketers are not realising the strength of planned and data-driven marketing, this is about time to adopt it in your business. In another research, it has been found out that only about 33% of the campaigns are recognized as being useful by the customers.

This shows, that the table can be completely turned by introducing a data-driven approach and streamlining your digital marketing in that direction. There are immense benefits and improvements rendered by a data-driven marketing. According to research done by BCG, data-driven marketing brings 30% saving on cost and 20% on revenues. To fill these gaps, you need to understand the basics of data-driven marketing. Understand this with the following 5 A’s.

 

Audience: Identify and Focus on the Right Set of Audience

 

Your marketing campaign won’t let you cash in properly until you are engaging with the right people. Releasing your search of target audience in different directions and processing the data haphazardly won’t take you anywhere. You gotta centralize your database and analyse your audience to have a unified idea of the people who can be turned into loyal customers. Thus, you can also further evaluate and prioritize your customers as per the prospect value.

 

Assets: Curate and Offer the Optimal Customer Experience

 

Without allowing a gap right after target customer identification, you need to align all your assets to prepare a memorable customer experience. You must do it by empowering all your digital contact points through which you reach them with the ad campaigns. Once you are on board with multiple platforms like websites, apps, social media platforms and digital ads, the most crucial part is to focus on all of them equally and more efficiently.

 

Access: Maximize it to the Greatest Extent

 

One of the most vital parts of pumping up your marketing is to reach the prospect customers at the right time. You can do this only by maximizing your reach over the media platforms where you can spot active customers that are currently looking for a new product or service. Make use of latest tools to have a detailed idea of your media investments that make your customer communication faster and more efficient.

 

Attribution: Monitor the Path of Purchase Closely

 

The cutting-edge technology methods allow the customers to research about a business through multiple sources. You might lack the mechanism if you are not able to track all those paths simultaneously. This technique gives you a thorough idea of your customer engagements and interest trends that helps you serve them better.

 

Automation: Simplify Your Operations and Accelerate the Performance

 

When you are engaged in data-driven marketing, it will require you to deal with myriads of facts and information. If this part isn’t taken care of carefully, you might waste your entire hard work. To process the data without loopholes, you can utilize automation even at places like automated keywords. Automation is no longer limited to just reducing costs, in fact it provides consistent, useful and customized customer experiences at length, which in turn enhances your profit and brand recognition.

 

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Created on Mar 5th 2019 00:09. Viewed 351 times.

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