The Current Scenario Of Advertising Agencies in Mumbai

by Jason Rego Marketing Adviser Advertising is a job where the people involved are constantly innovating unique ideas that successfully influence customers into believing that the product placed before them is just what they need. The message portrayed in every ad must be powerful and convincing enough to ensure that the target audience is consciously able to decode it and acts quickly to purchase the product or service, thus ensuring a successful sale. However, there is a major difference between a satisfied customer and a loyal customer and it is the duty of the advertising agency to convert them from the former to the latter. A campaign can be termed as a successful one only if it generates positive feedback from every party involved and at the same time, showcases the exceptional talent possessed by the ad firm.

Mumbai, is a city of dreams and everyone is busy chasing their own. With the commotion that follows, people choose to discard advertisements as mere nuisance. This is mainly due to the clutter created by the growing competition and several agencies in the race to succeed, design and produce shabby adverts that are both forceful and misleading in nature. But in spite of all the drawbacks, the agencies based in the city are able to produce landmark ads every now and then; these ads are appreciated not only by clients, but also by the general public. This is living proof of the fact that the city has a major role to play in the advertising world as a whole and its efforts cannot be overlooked. Today, Mumbai has a very high success rate with regards to conducting novel and innovative ad campaigns and every creative ad agency, along with the traditional ones, is hiring fresh talent to replenish their outdated ideas.

Being 'a city that never sleeps' has its own advantages, as clients can easily locate an agency at any given time of the day. The internet as a medium of communication, is exploding with activity and has emerged has a leading platform for advertising activities forcing several agencies in Mumbai to dedicate long hours of work towards conducting campaigns that are both updated and appealing. Creative ad agencies have a bunch of experienced professionals and talented newbies who are well equipped with the knowledge and understanding of what it takes to make a campaign successful. Being a creative advertising agency in the city is no piece of cake as the factors influencing the campaign depend on the ever changing trends. This has helped these professionals improve their skill and experience to a level where you can expect nothing but the best from their work. Moreover, the services offered by these agencies are affordable and one can expect the work to be done within the assigned budget.

In order to receive the desired appreciation for its hard work, an agency must always plan out its activities before it executes them. A suitable strategy should be chalked to conduct the activities as smoothly as possible. With education being offered in the field of advertising, the city of Mumbai is now producing individuals who are already aware of the market and its increasing demands. Hence one can safely say that the advertising agencies in Mumbai are major influencers in the world of advertising and they are here to stay.


Jason Rego is an esteemed advertising professional and runs a successful advertising agency in Mumbai. The knowledge shared by him in the field is incomparable.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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