The Connection Between Ford and Bull Riding

Whether you live on a ranch in Utah or in the big city, attending a rodeo or bull riding event is a lot of fun. You may notice there are many advertisements for Ford. Of course, the ads are generally focused around the rough and tough trucks that you can find at Ford dealers across the country. But what does Ford have to do with professional bull riding?

Taking Life by the Horns

Ford is a proud sponsor of the Professional Bull Riding League (PBR) and has been for quite some time. The PBR is all about showing who the best rider is and Ford strongly believes it provides the best riding experience. Together, these organizations prove that cowboys, ranchers, businessmen, and every other person in between can manage rough and tough rides.

Built Ford Tough

All Ford dealers offer a promise that all of their Ford vehicles are built to last—whether one is driving in the mountains of Utah or elsewhere. The ‘Built Ford Tough’ tagline has been around for quite some time, and there’s little doubt it will last for years to come. The PBR and Ford know that you have to be tough in order to compete in bull riding. That is why they created the Built Ford Tough Series, a series of bull riding events that all lead up to the championship event to become the next Built Ford Tough Champion. 

Your Own Tough Ride

You may not ever become a professional bull rider in your lifetime, but you can still own a Ford truck that offers one of the best riding experiences available from Utah to the East Coast. If driving a truck is not your style, Ford dealers offer other options that suit your needs and style.

While finding a long-lasting truck can be challenging, Ford has proven many times that its vehicles are built tough and can help any consumer take life by the horns. 

Eric Simmons is an automative writer for Fusion 360, an SEO and content marketing agency. Information provided by Henry Day Ford. Follow on Twitter.