The cloud that is changing our lives

by Planet Cast marketing consultant

Cloud technology has been a lifesaver for many of us and especially for many business owners. There are several providers who rely on cloud technology for their services. It has made it possible for many small business owners to run their services at an affordable cost. The OTT platform providers are providing the platforms that many broadcasters have started experimenting with, and there many advantages to it.

This kind of platform serves as a mid-point for all the processes from live streaming, editing, audio to graphic overlaying. It not only manages a live broadcast but also makes sure that all concerned instruments and graphic are in place. A cloud payout provider will keep a tab on your services and their smooth operations by undertaking development, maintaining and updating of the technology. The most severe of headaches are borne by these providers which in turn enables the services to focus on their channels only. The technology needed to enhance and run these operations is also provided by a cloud platform service. It should be noted that while it takes care of the broadcast, any content or production that does not fall into their legal framework is avoided.

Types of OTT services-

OTT has knocked the door to the personal and professional lives of millions long ago; it is just that some realized it and some are yet to know about it. Below mentioned are some of the widely used and helpful OTT services:

• Online video streaming like – Hulu, Netflix, YouTube, AppleTV, Vimeo, etc.
• Video or voice calls – Skype, WeChat, Line, etc.
• Instant Messaging through mobile phones – WhatsApp, Hike, iMessage
• Console Gaming: Word of Warcraft, Xbox360

The OTT service providers are providing the platforms that are a dream for channels that rely on live feed and events that generate a mass audience reaction. Cloud technology has made it possible to store thousands of gigabytes of data without having to store it physically on our own systems and the future only looks brighter for cloud technology that may be able to do things we never even imagines.

So, as a user, make the most of OTT services and as ott solution providers you risk nothing, as the market dynamics suggest that things are only going to get better ahead for consumers.

Author’s bio-
This article speaks about the OTT service providers and the OTT platforms which have become dynamic nowadays as the customers are getting more involved in these platforms.