The Challenging Phase of Online Food Ordering System

With the era of internet, every sector - from the media and entertainment to the education sector has its presence online. And food sector is no exception. Various restaurants and cafés have started the concept of online food ordering system, where they provide their customers with an option of ordering food online via an app or the website. It has gained a lot of popularity in India, especially in metro cities. The restaurants and cafes have grown their business immensely as more and more people, especially college students and working professional find it convenient to order food online. With the popularity of ordering food online, it has opened up a plethora of opportunities for the small establishments to grow the business further.  Ordering food online also helps in the increase of sales of the restaurants. But there are also a lot of challenges that are faced by these restaurants in coping up with the online food delivery.

The very basic challenge faced by the restaurants in providing online food delivery is to fix the price of the food. In ordering food online, the restaurants have to cut down the cost of taxes and services charges by them as the customer is not present in the restaurant to avail the facilities of the restaurant. The price of the food should be affordable by the majority of people to make the online delivery of food a successful thing.

Another challenge faced by the restaurants is the timely delivery of food. The restaurants should deliver the food to the customer’s doorstep at the time told to them. This ensures customer satisfaction which will help in retaining the customers for a long period. This factor will help in building a loyal customer base for the restaurant in the long run.

One more challenge faced in online food order system is delivering food with the best quality. The food delivered need to be fresh and clean.

Also, the appointment of delivery men (who will deliver the food to the customer) should be done with utmost care as these men will be the face of the restaurants. They should be polite and humble towards the customers. 

The restaurants also face challenges in setting up a user-friendly app or a website. The app or the website should be easy to use while ordering food online. There should also be multiple payment options available for the payment so that the customers don’t face any inconvenience. The creation of the app and the website should be done by professional as it becomes the first contact between the customers and the restaurant.

So, these are the few challenges that are faced by these restaurants in coping up with the online food order and delivery.