The Building Blocks Of A Successful Website

Have you been considering having a new website for your local business made? It can be an exciting time creating a site; it is the start of building your brand online. When using digital marketing services like website design, several things go into making the perfect website that is built for you with your customers in mind.

Chances are you may have attempted to launch your site using a third party tool. These give you a few templates to choose from and gets the ball rolling. But most of the time, the templates are generic and don't offer much in the way of customization, and if they do, it is almost undoubtedly complex. SmallBizSEO is a digital marketing agency that offers incredible website design that allows customers to have a professionally built website that includes all the top features they will need.

Every website should contain authoritative, relevant, and above all, engaging content. If you aren't providing this information to your visitors, they will likely leave quickly. Titles should be kept short and to the point. The rule of thumb to live by is you shouldn't have to make your visitors work for the information.

Colors and visual cues are a significant portion of what sells people. There are studies done on companies that are successful and what their color schemes are for their website, and many have turned up that blue is a top contender. However, your color palate should match your brand's logo. The goal is to be cohesive. Your experienced marketing firm should have some insight as to what would work best and suits your preferences too.

If it is all possible, including videos on your site, can make a massive difference in your conversion rates. People love videos. For reference, look at how popular Youtube has become. Including a video on your homepage that highlights your company is worth more than a thousand words and will do an excellent job at keeping visitors on your page for longer.

With your site, don't miss out on the opportunity to optimize the content and include keywords in every place you can. This doesn't mean that your marketing firm should be placing keywords every 60 words either. Keywords can be placed in video tags, the meta tags, in the titles, and even as part of your service pages. Sometimes SEO isn't included with website design, but if the service is offered, you should significantly consider adding it to your website.