The Best Social Media Platform to Advertise On

by Ramon M. Marketing Expert!

It is a general understanding that in order to increase brand presence and your brand’s exposure to potential buyers, you need to be active on ALL social media platforms. However, unless your company has hired a dedicated social media marketing coordinator, managing a large number of accounts can be difficult and extremely time consuming.

Here is our guide for small business owners to establishing a strong social media presence in a time effective manner.

Twitter

Who should use it: Any and all businesses from small and medium scaled enterprises to multinational corporations

What to share: New brand promotions by starting, joining, and leading conversations

Post frequency: Multiple times a day, approximately 4 to 8 posts per day.

Currently, Twitter is on the top of the social media hegemony. A brand needs to be relevant, and precise if it wants its voice to be heard on Twitter.

Instagram

Who should use it: All business should use this platform to promote a personal image of the brand.

What to share: Share short videos that are less than 15 seconds long, along with engaging visual content.

Post frequency: Once a day is enough

Instagram offers the chance to create a personable bond with potential leads with hashtags that offer wider brand exposure.

Who should use it: Businesses that offer B2B services, job seekers, and recruiters should use LinkedIn

What to share: Information like corporate profiles and job opportunities can be shared on this platform

Post frequency: 2 to 4 times a week

LinkedIn is the online replacement of old fashioned networking which promotes professional connections with relevant organizations.

Facebook

Who should use it: Everyone and their grandmothers (literally)

What to share: Facebook is home to all types of content, from blogs and articles to promotional visual content.

Post frequency: Three to four times a day

Facebook is among the most popular social media networks that have the capability to provide maximum brand exposure.

Google+

Who should use it: Businesses already active on other major social networks, B2B networking agents, etc.

What to share: Hashtags have great search value here, so all the posts must feature at least one to two hashtags.

Post frequency: 1 to 2 times a day

As Google’s proposed alternative to Facebook, keywords and search engine optimization are central to the appeal of Google+.

Managing your presence and reputation across all these platforms can become taxing over time.

Let Proforma SI take care of it for you. Proforma SI is a social media marketing company which specializes in inbound marketing strategies. For further information on its services, please click here.