The Best Combination- Video Conference and Live Streaming

by Alice Fowell Live Webcast Services

It is beyond doubt that when a single person or an orator can get his message across to thousands of people in real-time simultaneously like they are at the venue attending the event; it is a great milestone to achieve. It saves money also and the time spent by the presenter is effectively and efficiently utilized. But how can people be brought together virtually at one place at one time, breaking the geographical constraints keeping them apart?

In our fast-paced tech-savvy world, people need to be on their toes to beat the competition. And to do so, business and other sectors are embracing the new technologies like webinars, video conferences, live video streaming etc. which helps them connect with their audiences one-to-one hence creating a larger than life image of themselves.

Forms of communication

The most beneficial and effective form of communication and interaction, today, is the culmination of two technologies, i.e. video conferencing and live streaming.

Let us first understand both video conferencing and live streaming:

Video conference:

A video conference is an alive and real-time interaction between geographically dispersed people for the purpose of communication, usually connected by audio, video and often text. It is used to transmit full motion video and audio content between many locations at a time.

A perceptible benefit for business includes negligible travel cost, facilitation of group projects among geographically away team members, transfer of files, programs sharing and chat facilities to the users etc.

Live streaming:

Live streaming refers to a source through which content is delivered live over the internet. It is a process which broadcasts live videos to people who watch it over the internet through devices ranging from desktops to digital screens.

Benefits of the big merge:

Turning a company meeting into a live broadcast which can invite as many people as they want.
Wider reach for promotional purposes.
Build a stronger team and boost workforce and efficiency.
Cost effective as saves time and money spent for traveling to different locations to get in touch with people.
Facilitates recording of important content and videos for audiences have missed the live event and would like to watch the on-demand version.

Also, Read- Positive points of interest of hiring web streaming professionals

Statistics from experts for Video Conferencing Events Onsite state that considering the above benefits (and a lot more!!) investment in streaming and video conferencing gear is worth the effort.