The Benefit's of Video Email and Video Web Marketing For Today's Business Owners PART 1

by Margo Dae Johnson Mom, Consultant, Writer, Affiliate

There are numerous benefits to using video email and video marketing for ALL business's, online or offline.

The first set of benefits are the DIFFERENTIATING BENEFITS:

1.Stand Out from the Crowd-use video messages to ramp up the competition against those using plain text messages

2.Stay on the Cutting-Edge- Web video and video email are a staple of communication, they’re not going to go away.

3.Be Remembered-Studies show that audio and video stimulation increase retention

4.Put a Face to the Name – For the most part, people like to do business with people they know. Video emails let your prospects get to know you before you even meet them.

5.Improve Your Credibility – When people can see and hear you talking about the benefits of your products and services, they are much more likely to trust you. When you have trust, you have sales.

The next set of benefits include IMPROVED COMMUNICATION BENEFITS:
We all could stand to benefit from improved communication, and now with video email marketing techniques, and web video in general; we can make significant improvements in the way we deliver our message.

6.Say it Right the First Time – Unlike a live presentation, videos are recorded. This means you can record it once, and use it over and over again. There is no chance for mistakes.

7.Eliminate Confusion – We’ve all received that passive-aggressive plain text email from a colleague or friend. When we actually speak to them later, we find out that we were mistaken. This is due to the absence of nonverbal cues; for example, body and facial expressions.

8.Connect with Clients and Prospects From Anywhere – Just like regular emails, you can send video emails to your next door neighbor or all away around the world with the click a button.

9.Improve Consistency in Your Marketing – Consistent and clear marketing messages lead to customers and prospects who understand who you are and what you offer.

10.Use Video to Educate – Arguably one of the best ways to sell is to take an informative tone with prospects. Teach them about things that interest them and help them in their businesses. Mix in content about how you fit into this without being pushy. If done right, your prospect won’t even realize your selling them.

11.Introduce Cross Sells – Part of what makes video email powerful is the series of exit links located on the side of the video. When you record a video, you have the power to include links on the side of the screen that lead to whatever information you would like. This creates a great potential for soft-selling and calls-to-action. “Click the link on the right to take advantage of this offer today!”

More benefits are PROCESS IMPROVEMENT BENEFITS:
When you use web video, you not only refine the process, you enhance it. Plain text can only say so much. Video takes your processes via your message to the next level.

12.Prime Your Prospects Before You Meet Them – With video email marketing, you can incorporate videos into your routine that accelerate the sales process. When you speak with a prospect over the phone for the first time, ask for an email address and send him a video email instead of a plain text email.

13.Saying it is Easier Than Typing it – Great at speaking but not at typing?

14.Automate Training of New Hires – Web video allows you to create training videos to automate yourself out of teaching the basics (and more).

15.Deliver Informative Content Quickly – Need to convey a complex idea or concept, but don’t have long to do it. Make a habit of condensing ideas into short, informative videos.

EMOTIONAL BENEFITS:
Emotions are a core part of humanity. People often make purchase decisions based on an emotional response. Video email marketing can capture the imagination of your prospects and clients in a way plain text cannot.

16.Nurture Client Relationships – Relationships take time and effort. Strong relationships aren’t built over night. With web video and video email, you can create videos to remind customers that you are thinking of them and that you care. Send videos to wish your clients a happy birthday, or to inform them of some new and interesting tidbit that you just learned. Building and maintaining relationships takes time, but with web video you can do more in less time.

17.Make Them Feel Special – Making someone feel special is one of the fasted ways to convert them from a prospect to a client. Send a video, even a prerecorded one, and they’re likely to feel they are getting special attention.

18.Build Trust Online by adding a Personal Touch – The personal touch is that little extra that you do to show your customers and prospects that you care.

**TO BE CONTINUED***