The Benefits Of Custom WordPress Website Design

by Zipsites Websites Wordpress websites Design

Should you use a template? Or rather, take the time to invest in a custom wordpress website design created specifically for you? This can be one of the most important decisions to make when launching a new website for a business. Premium wordpress templates available on websites such as Themeforest are great for a quick and low cost setup for the tech savvy business owner. They look great, have plenty of layout options and are designed to sell…that is, they are designed to sell to you, the business owner looking for a template for your website. They are not specifically designed to be able to optimally convert website traffic that lands on your brand new website. This is where custom designed wordpress websites become a much smarter investment.

ZipSites specialise in custom wordpress websites that are designed to convert your web traffic into buying customers. We know that this promise of lead conversion is thrown around a lot. The problem is that many website design companies know how to make a nice looking website, but fail to actually understand how to optimise for the sales conversion process.

While Zipsites delivers beautifully designed websites, we know that it is this conversion process that is at the core of an effective website. ZipSites focuses on building effective and optimal websites that convert traffic into leads by using the AIDA sales funnel concept. By using this concept, website traffic is carried through the awareness stage, into the interest stage, down the desire stage and finally into the action stage. Each website is also designed to work in conjunction with strategic marketing activities to capture website traffic at different stages of the AIDA funnel. The ability to maximise conversions is just one major benefit of choosing a custom wordpress website design.

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