Text Message Marketing Overview and Benefits

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Text message marketing can be categorized into two forms. The classic category involves advertising on moving the truck or a stationary billboard. The next model identifies marketing on a mobile device. Recently text message marketing though cell phones have grown to be quite well known. Short message service widely termed SMS has made a big splash in marketing.

There initially were some challenges as unsolicited messages were being sent to the individuals. The vast majority of text messaging that was delivered was spam and it got unfavorable media reaction all around the globe. This was mainly due to the fact that some advertisers decided to get lists of cellular users and started sending them spam texts. That was quickly stopped as a direct consequence of rigid defense procedures and regulations that were passed. The Marketing industry acknowledged the budding success of text message marketing and wanted to exploit it to the utmost, which prompted the service providers to come up with guidelines and laws. At that point, it transformed into a legitimate advertising route. The text message marketing regulators set forth guidelines for the appropriate functioning of text message marketing.

Text message marketing has become well-liked in Europe and Asia. In Europe of millions of Euros have been committing to SMS mobile marketing. Now SMS is the most recognized part of text message marketing. Because of the popularity of shortcodes, SMS has become a lot simpler. It has created a new method of reaching out to existing and potential consumers. Today shortcodes are viewed similarly like domain name by many in the world.

In the US, the first text message marketing campaign was implemented back in 2002. SMS contains shortcodes that are generally numbers that are dispersed to the providers in a specific area, which they use for product advertising and other functions. They are short and have only four to five numbers. These numbers are often are under scrutiny by the service provider and messages is supervised to make sure they are operating with the guideline.

Similar to opt-in emails, consumers have to opt for texts. This is the most important requirement, which the sender has to follow to send promo SMS legally. Some of the carriers ask for the double opt-in form from the receiver. Likewise opting out is simple for the receiver of the text. When the receiver requests to cancel the text messages, all they have to do is reply to the message the word STOP via text. All these regulations have been put in place by the Text Message Marketing Association consumer best practice guidelines. Moreover, all advertisers who desire to deliver text message marketing in America must follow these rules.

Text message marketing sticks to a safe marketing approach, as it is customer opted. It is very personal and if used incorrectly it could have adverse effects on a business.