TEN STEPS FOR SEO FRIENDLY WEBSITE

SEO means Search Engine Optimization. It is the process of generating traffic from the free, organic, editorial or natural search results on search engines. If you have a website, blog or online store, then SEO can help your business grow and meet the business objectives. SEO is essential for the website because users trust search engines, when they looking for something on the search engine website by using the specific key word. If users found the website on the top page it increases the website’s trust. SEO is simply a matter of making sure your site is structured in a way so that search engine can understand and the website is appear on the top of the search engine website.

How to make a SEO friendly website? There are various steps , however few are the most important steps to make a SEO friendly website:

Coding structure should be perfect and satisfy W3 validation:

Websites are very critical for any business but just having a website is just not good enough. The presentation of your website is very important. The graphic, design, images and other rich content enhances a site’s look and feel. If the look and feel does not meet the visitor’s expectation, then they not going to entertain your website and never visit your website again. Implement the good strategy for your website is gain the website’s trust on the internet and also on the search engine sites. Good website always follow the customer’s requirement and their aim is how they make customer happy. So it is very important the coding structure must be perfect of your website.

The technology has been reached out to everybody and due to W3C standard the world of internet enjoy by the people. W3C means World Wide Web. It is a standard procedure which is followed by the websites. If you create a website then it is must satisfy or fulfill the requirement of W3C standard. Its work on the technologies to access the internet from anywhere, anytime, using any device. By the W3C standard, we can access the internet through various electronic products like desktop, laptop, tab, smart phone or any other mobile devices. The main reason of the WEB is that to enable the human connectivity and share the knowledge through the internet. The primary focus of W3C is to make this benefit to all the people so they can avail the internet through their hardware or software and through the network infrastructure.

Content must be unique and good quality:

Content is play an important part for your SEO. A good content is always helping your website ranking in the search engine website. The search engine sites always like the good content of your article or blog. it is allow to visitor visit your website repeatedly, as a result the traffic is grows and your website is target the niche based customer. But in other hand, the bad content is hurt your SEO ranking. Google and other search engine site never allow those article or website who follows the bad content. When a customer visit your site and If he will not found anything interest then he never visit your site again. It is impact negative and also hurt in SEO ranking. If Google found your website or blog is not visited by the people, then google also not showing interest to your website. So it is imporant to your website follow the right and good content, so people can visit your website repeatedly.

Use Internal Links Perfectly:

If you are launching a new website or upgrade your existing site, the internal link can help you to achieve the SEO goal. Internal links are any link that connects your web pages to one another.

Internal link is a link that connect one page to another page on the same domain. It is link your website page to another website page. For example, the website navigation is an example of internal linking. External link is a link that connect from another website to your website. When you link your website to another website you must link your website to a high domain authority backlink. High domain authority back link plays an important role in getting your website rank in SEO and appears on the top of the search engine result pages for any key word. Website or blog with high domain authority appears high on the search engine result pages to get more organic traffic and ranking. By creating your website link on a high domain authority site, either its free or paid. To do this you must hava a dedicated link building team who follows the 100% safe and pure ethical link building strategies.

Use Meta keywords and meta description as per the norms of Google:

Meta Tags plays an important element which is applies in search engine optimization to get the site higher ranking on the search engine sites and generate traffic for your website. Meta Tags are hidden file which is hidden in your website. Meta Tags are the words which are hidden in your website code. People browsing the site but not able to see them and it is a legal hiding procedure so search engine can understand and help your website ranking. Though the codes are hidden in the website the search engine site can understand your code and analyzed what your site is about and what exactly your keywords are.

Meta Description work on your specific page to find out the exact result of your site's content which is directly came from the search results and it is also encouraging the customer to click through your website. This is a strategy and part of search marketing. A Meta Description is a short HTML attribute and some about 155 characters with indulge spaces which is dispaly under the title tag and link in the search result.

There is a correlation between the higher ranking and a well designed meta description. It is does not impact on the direct ranking factor. However, A compelling meta description makes people click through from search engine result pages, positively impacting your click through rate. Click through rate belongs to the list of behavioural factors that have a strong influence on search rankings.

Use alt tags with images:

ALT tag is a shorthand term which is used within the image tag. Every time you just use an image be sure that you always use the alt tag within the image. By doing this you will able to provide a clear text which is alternative of the image for screen reader users. Search engine sites doesn't know how to interpret images, but images can play a important role how people interpret a particular web page. ALT tag solve for this by providing text which is read by the search engines. When Google or other search engines crawlers inspect a page, images with properly formatted, alt text contribute to how the page is indexed and where it ranks. Applying images to ALT tags such as product photos can positively impact an ecommerce store’s and other website search engine rankings.

XML sitemap should be there:

When it comes to improve your website rankings, a XML site map be a real good partner. This protocol helps Google and other main search engines to easily understand your website structure while crawling it. Sitemaps are also known as URL Inclusion Protocols as they advise search engines on what to crawl. A XML sitemap will ease google to find your pages when it crawls your website because all your pages should be ranked, not only your website as a domain. It inform search engines about pages on their site that are available for crawling. While having no XML sitemap is not penalized., creating is yours highly recommended because it can improve your SEO.

No Broken Link should be there:

When a customer looking for something on the internet they visit website and sometime they found  error on that page like a 404 error page that is called broken link. Broken links are not only annoying but it also affect your SEO efforts as well. If visitor found that your website have a broken link they even not going to explore the other page. When visitors spends lesser time on the website site, then search engines assume that your website is not providing the as much as information to visitor and as a result search engine give you a lower rank which is affect in your SEO ranking. Not only the users hate brokren link but search engines also hate broken links too. Its keep your visitor away from your website and thats affect on your website SEO raking. So it is most important to always ignore the broken links to your website and if you found any broken link then fix it as soon as possible, so it can not affect on your website ranking.

Use of h1, h2 and h3 tags:

Header tags are an important on-page SEO factor because they’re used to communicate to the search engine sites and tell them what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on. These tags will help support the overall theme or purpose of your page.

You can’t just throw in whatever content you want into these headers. It’s important to utilize your header tags with short-tail and long-tail keywords. As search engines crawl your site, they will pick up on the headers and recognize the keywords you are using as important. By simply utilizing and optimizing your h1, h2 and h3 header tags, you can increase your site’s ranking and chances of being found through a search engine.

Responsive Website Design:

Responsive website design is an approach where by a designer creates a web page that responds to or resizes itself depending on the type of device it is being seen through. That could be an over sized desktop, laptop, tablet or a smart phone or any other mobile devices. In current time more and more people are using smaller screen or compact mobile devices to view web pages. The purpose of the responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes. When a website is viewed on the desktop or laptop it shows the web pages large, bright and clear. But when you view the same on a smaller device like tablet or smart phone it might force you to scroll down and down, that something users don’t like. On a tiny mobile device, website can be more challenging to see. Large images may break the layout. Sites can be slow to load on smart phones if their graphics heavy.

If a site uses responsive design, the mobile device versions might automatically adjust to display. That way, the content is readable and easy to navigate. The point is with responsive design, the website automatically adjusts based on the device the viewer sees it in.

Avoid Unnecessary Use of Codes:

In current time website has became one of the most important assets of your online business. It is represent your company on the internet world, so it is important your website should be designed and developed in a way that it boost the business activities and became the revenue generating medium for the business. Coding plays an important role to build and boost your website on the internet. It means your website must be created by good developer who knows how to create the website using various programming language like Java, HTML, PHP, CSS, C++, etc. Using of marketing technique and other marketing strategies it can help the website to meet all specific business requirement and latest trend of social media. It is helped to getting higher on search engines and find the potential customers for your website.

Sometimes the using of unnecessary coding is hurt to your website and in SEO rank as well. It can hurt your site in many ways like It may not display correctly in all the different browser and devices that are available on the internet. It creates noise so search engine struggle to understand what the content is about. Too much code and too little visible content can create suspicion. It can slow your page loading time. Sometime your website is look great however the unnecessary using of coding is affect to your website. As a result the website unable to stand in front of customer’s parameter and expectation. This is affect on your website ranking in SEO and also hurt your business revenue. So it is better to always follow the right direction, strategies to make your website friendly and avoid the unnecessary using of codes for your website.

If you follow the above steps then you definitely build a good website and by following the marketing strategies you can achieve your SEO marketing goals which can help you to get good traffic response to your website. If you want to make your own website or want to apply the SEO strategy to your website, then SEPEANSE TECHNOLOGIES is help you to achieve your goal. For more detail you can visit the website www.sepeanse.com or contact us at info@sepeanse.com.