Tempting People To Book Your Rental Property - What You Should Know and Write

When you decide to go online to advertise your holiday rentals you're not just making a good choice, you're making the best possible choice. Research from 2012 shows that as many as 8 out of 10 people book their holidays over the internet and by the time you read this article the number could be higher.

So, you need a website, and if this is the first you've written you might be feeling a bit daunted by the prospect. Don't be! There's lots of help out there. You'll need a template, something with all the technical stuff in place, so that all you need to do is add your own words and photos. Look for a template that's been designed with holiday rentals in mind. One way to find this is to look for rental property management software that has them built in.

Why you should use a specialised template

Basically because the people who design them think long and hard about the features needed All the tools to make the site work well are built in.With specialised holiday rentals templates, you'll find that things like availability calendars or email auto reply systems are already integrated.

Writing the right words scare a lot of people, and the classic mistake is to make the job harder than it needs to be. When it comes to words on a computer screen less is more. Keep your wording short, simple and direct. Keep paragraphs short and break the page up with things like sub headings and lots of pictures.

Reading a webpage is not like reading a book, it's more tiring on the eyes and requires a different sort of attention. It's easy to get bored and lose track. So make things easy on your potential customers. Make sure the vital information is easy to spot and don't be afraid to use a little humour or quirkiness to make your site stand out from the rest.

Turn Viewers Into Bookers

You want to make it easy for the person viewing your site to make an enquiry or a booking. Include a phone number only if you can be certain that the phone will always be answered. They won't call twice. Don't invite people to send you an email, it requires them to open another window and copy an address, the chances are they won't. Instead include a contact form on the site so that they can send off their enquiry there and then.

You may think this sounds complicated, but you'll find that it's not. Your website template will have all the things you need to make it happen and if you've picked the right vacation rentals software you may even find that there's online or phone support around if you do find ourself struggling.