Taking Eyewear to the Next Level of Fashion and Function

The eyewear industry always relied on ECPs to push their sales and brands by building strong relationships with them. In today world though, with the global eyewear market reaching close to $165 billion, the competition within the industry is so tight that promoting sunglasses with your brand name requires targeting the consumer in more ways than one.

Eyewear as a Fashion Accessory

The days of glasses used primarily as a medical aid is long gone. It is now a very important fashion accessory and a well promoted lifestyle product. Big brands are producing eyewear that affordable, functional and fashionable. Consumers are encouraged to own more than one pair of glasses to suit different settings, outfits and moods. Its association with celebrities, singers and famous figures has raised its status and role and is no longer considered uncool. Eyewear is available in various shapes, sizes, frames, colors so as to match the shape of the face and the skin tone. Thanks to fashion houses too, sunglasses with your brand can carry with them an alluring appeal or act as a status symbol.

Targeting Customers 

Big Brands don’t just create and build their brands, they even go all out to protect and preserve it. By using well- conceived promotional ads and maintaining consistency in quality and image they create an overall brand experience that is passed on to the customer. Brands want their shoppers to feel that each piece is made with a sense of individuality. The best eyewear brands make shopping easy by allowing consumers to shop online or at retail stores. Their singular focus is on customer satisfaction and they help the shopper find a pair that is value for money and fits well. Most branded glasses boast of long life and durability. Although their prices may seem a little steep, a good brand will not suffer losses and will maintain a regular growing clientele. Some frames are unisex and don’t discriminate among gender, age or background. Finally the best eyewear manufacturers know that the success of sunglasses with your brand is dependent on consumer reviews and feedback.

Marketing Strategies

The first accessory to be noticed is a pair of glasses and therefore style is an important selling component in marketing. Advertising material should emphasis this need and aspiration and use images that showcase this. A good pair of shades must also protect the eyes to keep it from getting damaged. Manufacturing must also decide their target audience and persuade them relentlessly. Associating a particular type or shape with a particular mood or occasion can help set your brand apart. Depending on the pricing, brands can choose to place their products in the front of a store, on the beach or in air conditioned showrooms. A smart way to promote sunglasses with your brand is to stay active on social media. The power of connecting online with the customers has created a digital market boom where online sales have doubled in the past 10 years. Online trend patterns, audience, demographics and buying patterns need to be studied and analyzed to ensure that your brand is on top of a shoppers mind.

In today’s world, the role of the consumer is vital to the building of a brand. Using their ideas, aspirations, needs and ideas in open communication is the best way a brand can stay relevant and successful in the present and future.

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Created on Jul 24th 2019 01:26. Viewed 233 times.

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