SXO - Search Experience Optimization

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SXO - Search Experience Optimization - a series of techniques and treatments in the field of SEO and e-marketing, aimed at converting traffic obtained by a website into converting traffic. SXO effects are easily measurable, because the indicator of the effectiveness of the activities carried out is the level of implementation of the assumptions specified in the KPI. The purpose of the SXO campaign may be, depending on the type of business activity: online sales (online stores), obtaining personal and address data, subscription to the newsletter, receipt of an inquiry. The task of SXO is a comprehensive look at the website and the functioning of the business on the Internet. SXO is defined as a combination of SEO and CRO (Conversion Rate Optimization). The activities of SXO include advanced analytics, which allows you to introduce changes that are beneficial for the website, optimizing the experience of the Internet user, among others. in the field of UX, content marketing, acquiring valuable links, adapting websites to mobile traffic. It is important to precisely define the target audience and get to know their intentions, which will allow for the exact adjustment of the content of the optimized website to their needs. This is especially important because while SEO focuses on achieving the top position of a website in search results into specific phrases, SXO also tries to translate organic search traffic into the achievement of its intended purpose. The SXO model of operations was developed and implemented in the United States. Thanks to the way of looking at business on the Internet as a whole, favorable for entrepreneurs, and the favorable customer settlement system, it is gaining popularity in Europe, slowly replacing the traditional SEO model.