Subtle Tricks To Increase Engagement On Your Website

“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”

This statement by Aaron Wall explains that a webpage is considered successful if the user follows exactly what you want him/her to do. 

The website user interaction is one of the ways by which you can find out how your website is performing. It helps in determining the ranking of your website among other platforms. Starting a website is one thing and engaging your audience is another thing, which requires a little more effort. Your website can have a lot of traffic, but very little engagement. Engagement, it is meant how much a user is interacting with the content of your website. Interaction in terms of likes, shares, and comments, reflects that the user is appreciating your content. 

Engagement is an important factor in maintaining a loyal set of audiences who stick around and absorb your content regularly. This can be done in various forms like reading content, commenting and discussing the content, and sharing it on various social media platforms to invite others. 

However, it is not that easy to increase engagement on your website. Here are some tips and tricks that will help your content to be more engaging in subtle ways.

1. Make a fast website

First impressions are important, and very much important in the case of your website. The website should load fast so that the experience is smoother for users. If a website does not load properly and takes time to load, it is the biggest turn-off. A lag of even one second can hamper the engagement on your website. There are many tools available that can help you with site speed suggestions. 

2. Work on aesthetics

A good-looking website can definitely attract more users and more engagement. Make sure the layout of your website is aesthetically pleasing and has the ability to attract a lot of eyes. The fonts, size, alignments, and every tiniest detail are easy to read and understand. Do not clutter your webpage with too much text, leave blank spaces so that it looks neat. This can help you attract some traffic and therefore, increase engagement.

3. Improve linking structure

To have a better SEO, a neat linking structure is always helpful. Make sure your content has descriptive anchor text, and the link should lead to relevant information. Always check the links before publishing your content. The anchor text to your backlinks should be specific and not messy. It should be done in a subtle and controlled manner, such that the user is not annoyed by frequent backlinks. This can lead to a lot of clicks and engagement on your website.

4. Display related content

You will notice that many blog pages have a section called “Related Posts” at the end. This is another trick that helps get more engagement from the users. This is somewhat similar to internal linking, it helps users to explore more about any topic and leads to more engagement for your website. It is used by almost all e-commerce websites like Amazon, e-bay, and others to display “Products You Might Like.”

5. Use external traffic

There are many websites like Sigma Traffic, that offer you to provide traffic on your website. They provide fantastic bounce rate control,  return rate control, and many more features that are important to increase traffic on your webpage. This is not fake, it is reflected on Google Analytics, which looks exactly like real human traffic. However, after a certain point, you will observe that you are getting real traffic and engagement from users. 

6. Structure of content

Do not exceed more than a word limit of 2500, because statistics show that a word limit between 1000 to 2500 has a good user engagement. The text should not be too long or too short to bore the user. Also, it is important to understand that text should be structured properly. If it is just one big block, it would not attract the user. Instead, divide your text into small sections and paragraphs to increase its readability. This can help in increasing engagement. 

7. Understand your audience

You can ask your loyal consumers to fill out a survey or questionnaire that can help you analyze what kind of content users would like to see on your website. Feedback is the very first step to improvement. It will give you an insight into where you lack and what is your niche. It can help you improve your content and engage the audience.

Conclusion

The process of attracting more engagement can be a tiring process, but if you follow the steps properly, it can be really fruitful for your website. Please note that it is not an overnight thing. Be patient and see the magic happening.