Struggling With Writing A Good Google Ad Copy? Here Is How To Nail It

The task of writing a Google Ad copy seems like a cakewalk for many. But the task might become bewildering when it comes to choosing the right words to lead on SERPs. Thus, the task that appears easy might take hours to get complete. Asking for a pro tip? Step into the shoes of a visitor asking for a particular query related to your ad. This way, the most relevant keywords will immediately flood your mind.

Frankly speaking, any visitor would get involved in your ad only if you present the right words that assure and satisfy their needs. If your copy doesn’t sound satisfying, appropriate, and alluring to the visitors, your competitors would probably steal their attention.

Well, is there any blueprint for Google Ads? No. There is no “fixed-path” to write a perfect Google ad. Why? You cannot constraint art on a pre-set path, can you? Moreover, every ad is different from the other, and thus requires a unique approach in the copy. Yet, there are some principles and practices one can use in the Google Ad writing process. These practices would help your ads shine better on the result pages. Implement these practices, and analyze the performance of your ads to know which of these suits you.

Become A Parrot

No, you don’t need to squawk in the ad copy writing process. Being a parrot means that you must parrot-back the words and phrases your visitors searched for in the result pages. This way, you simply give an indication to the visitors that they are reading the right ad.

Appropriate Keywords For Your Ad Copy

It is often advised to use as many keywords as possible in ads to leverage their chances of getting viewed. Yet, you must not go by this advice blindly. Using unnecessary keywords in your ads can do more harm than good. A fairly good amount of relevant keywords that make sense to your intended message and sounds clear to the visitors is what comprises a perfect ad copy. Your ads must not only be digestible, but your readers must get the right message that satisfies their query. If they get what they are searching for, why will they go somewhere else? Bingo!

The task doesn’t end here. You must also pay attention to the placement of keywords. Use the trial-and-error method here. Select whether you want to place the right keywords in the headline, or the main body, or both.

Being Specific Is The Key

Be a parrot who’s specific. Try to add as much specificity in your copy as possible. Your prospective customers are going to be a bit specific while searching for a query. Make your copy specific by adding the relevant information that you might have missed. If your ad is about herbal beauty products, then specify the word “herbal” in your ad. If the herbal products only deal with hair products, then your headline should be “Best Herbal Products For Your Hair.”

Use Psychological Approaches

After being a parrot who’s specific, become a well-learned parrot that understands human psychology. By this, it is meant that you need to understand what your customers want. You are still in a better position if your ad is compelling and interesting than others. Write what your visitors want to read. Add all the features, benefits, address the problem your readers might be facing, state the solutions, flaunt the rewards and recognition you have got, and mention all the specificities.

Call For Action Is Important

Leave everything else and focus on your main motive. Why are you posting this ad? Obviously, because you want the visitors to take the action that you expect, like a purchase. That is what a call for action helps you achieve. A call for action asks the viewers directly what you want them to do. It is often straightforward, and thus, you must not beat around the bush.

An appropriate call for action not only tells your visitors what they are expected to do but also filters out the visitors who aren’t interested in your offer. For instance, a CTA like “Purchase Your Luxury Car Now” gives a clear message that only luxury cars with supreme prices are available for the viewers. Thus, there is no scope for bargaining in this offer.

Ad Extension Might Be Helpful

Sometimes, it becomes difficult to include all the fruitful information about your product in a limited space. Thus, Ad extensions! These are additional sections in which you can group and add extra information. For instance, you can make use of site links. These are additional links and texts you can add to your ad copy. You can add supporting details about your offers in these sections.

Make the best use of these practices and create an ad that has all the “wow” factors included.

Mia Watson is an avid technical blogger, a magazine contributor, a publisher of guides at Blogs Book, and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.

Source: https://ratemeas.com/struggling-with-writing-a-good-google-ad-copy-here-is-how-to-nail-it/

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Created on Jun 29th 2020 01:30. Viewed 259 times.

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