Steps That Marketers Need To Know About TikTok

TikTok is a social media platform where users can create a video using filters, edit, and share the videos. Using built-in tools, you can add music and effects with joins the latest trends. First TikTok was known as Musically in 2014, which was developed by china based company, a byte dance company, and launched the original TikTok in 2016. TikTok has more than 500 million monthly active users who have crossed active users when compared to other social media applications likes Twitter, Pinterest, and Snapchat.

Who Is Mostly Using TikTok?

Most of the TikTok users are between 16 and 24 age. There many teens who have grown as a TikTok celebrity and adults in the united states adopting the platform. In the United States, there are 60million active users, and there are 29 million users between 16 and 24 years. Research says that there are 38 million 16 and 24 years old in Us, where 76% of the teens are using TikTok. We also looked at the report of the TikTok users using the application. Users are using a minimum of 52 minutes on TikTok. Time spent on TikTok is more equivalent to the time spend on Instagram and Facebook and overtook the time spend on Snapchat and Twitter. Most of the social media marketers in Us are currently involved in the platform. 

TikTok Terms Of Service

TikTok doesn’t have any strict rules. You can reuse the Content and repurpose the Content, which is royalty-free. It is said that TikTok has cybersecurity threads, and people in armed force is not allowed to use TikTok. 

Best Content Which Work And Doesn’t Work on TikTok?

What Content Works:

Keep The Videos Casual

Whatever Content you create, you may also recreate the Content. You need to give a casual look, not a polished look. You need the best cameras with high clarity with effects that are native. 

Be Real

It is an inverse of Instagram slowly organized. Originality matters here, so make your hair down. 

Overcome News 

TikTok users are there to be entertained, not to be outspoken about the brand. You need to focus on product information, and updates say about the story of the brand, and people make as a vital role in the lifestyle. 

What Content Doesn’t Work:

Traditional Video Content:

If your targeting Tv, then it won’t be working on social media like 

Facebook, Youtube, and it won’t probably work on TikTok.

Brand Trending:

You need to know about which trends work for your brand and which doesn’t work for your brand and which to be avoided for your brand. The brand is encroaching on TikTok by targeting teens. Jumping on all trends which don’t suit your brand will make a lame move. Bouxtie provides a brand promotion for your TikTok account. 

Improper Video:

 You need to post a proper video, which is in the 9:16 vertical video in TikTok. The video should be 15- 60 seconds video with a vertical format. 

Special Unique Characteristic Of TikTok

Sounds:

The main feature of TikTok is the music and sounds you need to understand the sounds, and you need to know how to use it. You need to tap the sound button from where it will move to the next page, where there are many infinite soundtracks where you can choose the soundtracks and other favorite sounds from the top trending sounds. If you like music, you can also bookmark it and use it later for your videos. 

Effects:

There are many trending TikTok which used the results. In the impact, you can choose the impact which you want to use in the video and trending effects. You can save the one you love and use it further. You can also do straight in the TikTok video with a built-in result.

Duets:

TikTok doesn’t allow to comment in the post and like in the post. You can also message them directly to the feed. You can do duets with the other users if they have given allow duets and react options on. 

Best Brands On TikTok 

Chipotle:

Chipotle is the best brand that embraces the unique qualities of TikTok. They have launched may challenges, which was the trending in TikTok. #Chipotlelidflip challenge and #GuacDnce, which was the trending challenge on the national avocado day.

Washington Post:  

A Newspaper isn’t a brand no one thinks that they could not be on TikTok, and they made it work and made it a trending one. They do great work by bringing the stunts and the workplace humor with the younger audience, which makes them reach more. 

Fenty Beauty :

The success of Fenty is that many brands work behind the scenes and show the people as utilizing their products without any overlays. There are many men who also follow the video of beauty products. Rihanna started a Fenty beauty house where it brings together all the content creators and bloggers. Brand all trying to bring creators together to make Content. 

Paid Media

TikTok offers different ad units U.s which includes In-feed native ads, Brand Takeover, Topview, Brand hashtag Challenges, and branded effects.

In-Feed Native Ads:

Infeed native ads will appear fullscreen along with user videos. The ad drive users to the landing page that may be an external or internal landing app or page.

Brand Takeover:

A brand takeover that appears on the full screen of TikTok. The video can drive users to external or internal landing pages.

TopView:

After 3 seconds, the video turns into the fed post. 

Brand Hashtag Challenge 

                     The brand hashtag challenge encourages users to create and share videos on TikTok using hashtags challenges.

Branded Effects 

Animated lenses are used by face and hand movements and along using the Snapchat lenses. 

Cost Of TikTok Ads

TikTok is limited to some brands for larger marketing budgets. TikTok ad cost high when compared to other social media ad campaigns. As ads are running in the U.S, it is noticed that increase in advertisement and a decrease in cost. TikTok capabilities are depending upon the demographic, category, location, and device. TikTok is mainly for the young audience as they are more active users. It is the best platform brand promotion and for influencers.