Steps For Implementing The Trendy Bleisure Marketing Techniques In Hotels

Today, the travel industry is witnessing a new trend of combining both business and leisure travellers with a buzz word ‘Bleisure’ which s the combinations of words business and leisure. Undoubtedly, this trendy scheme makes the hoteliers to form a new approach in attracting these Bleisure travellers across the world. This newly coined word is creating a burgeoning travel trend in recent times. The entire plan is to combine the fun part of a vacation with the work of a business tour. According to the facility management app experts, the term Bleisure really advocates business in the front and vacation or leisure in the back.

• How Bleisure works? In general, a business trip to a well-known destination involves more meetings in a conference room and these travelling business executives are confined in this room for a long time till the meeting ends. The purpose of such meetings determines the length of the stay of these executives. Bleisure travel comes here to eliminate the boredom of such meetings and makes the people to extend their stay for a few more days to see the local places and to know the history of the destination.
• Cost-effective: Bleisure makes the traveller not to take a week off work to travel to such destinations with an expensive round trip ticket. With Bleisure, one can stick around a day or two long days before reaching their homes. The money one spends through Bleisure travel is considered to be much lesser than what one has to pay otherwise.
• Provide a short-stay Bleisure package: Most of the business trips may not last for more than two or three nights stay in your hotel. Hence make use of this opportunity to offer good discounts for the business travellers by extending their stay for one or two more nights with incremental discounts which will make the normal business travellers get into Bleisure travellers. This seems to be one of the best methods to attract business travellers. By this gesture, you can stay ahead of your competition in your city. Make use of your hospitality software in identifying your business travellers as well as determining the right discounts.
• Enhance and introduce new amenities: Business travellers always look for various features while choosing their accommodations in the properties like yours. Such facilities include free internet, co-working space, many power outlets and so on. Hence, you can think of enhancing these facilities in order to attract more business travellers and when such things are offered they always prefer to make their trip as Bleisure one by spending a little bit of money. In addition make some creative ideas in introducing on-site ironing, on-site fitness suite and easy check-in and check-out facilities. Hotels that offer these creative packages will surely get the right Bleisure travellers who prefer these hotels over others.
• Introduce enticing leisure services: This seems to an important element to attract business travellers into the fold of Bleisure travel. Free access to spa centres, acupuncture or reiki clinics, and massage centres can make wonders in attracting more Bleisure travellers. In addition, hoteliers can introduce better entertainment facilities such as on-sire cinema, after-work cocktails, live music which can be appreciated by these business travellers. When these amenities are assured they can extend their stay for a few more days. Offering a free-local sightseeing facility can surely magnetize the first time travellers to your destination.
• Ensure repeat stays: Retaining your customers is one of the hard things in the hotel management. In fact, it is easier to retain a customer to get a new customer. However, you need to apply lots of techniques to get repeat customers as there are several factors you need to consider to maintain their retention. Offer a personalized service for the Bleisure clients and make them as your repeat customers. Offer an attractive repeat-stay package, so that they can even come with their families to your hotel for a vacation. Also, offer some loyalty rewards for your Bleisure guests so that they to your hotel again and again during their business trips. If you have a chain of hotels in other locations, this gesture of personalized service can work amazingly for you to retain your customers.
• The trendy term Bleisure is still in the nascent stage in the minds of the hoteliers. They need to look into this term with a clear mind and make use of it by offering several additional facilities to the targeted business travellers, who are growing exponentially in recent times. It is time for the hoteliers to jump into this new and booming trend and make their property compatible to become a bleisure hotel of choice by adapting to the ideas shared above. 

Hoteliers ought to ensure that they make the travel wellbeing is wired to job satisfaction. This clearly means that business travellers stay productive and also stay longer in their jobs. When properly administered Bleisure can add lots of fun elements and makes the business trip less stressful for continuous business travellers.

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Created on Jan 1st 2020 23:40. Viewed 277 times.

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