Specialized Marketing Research Company Makes Decision Making Easier

Posted by Barney Clay
1
Jan 8, 2014
588 Views
Some marketing research companies, specializing in conducting qualitative research interview and focus groups, make the task of marketing decision makers much easier than traditional methods can. They provide a self-service tool that allows marketing researchers to easily schedule and launch video interviews for research purpose, and the link of this online video is sharable in various business forums, including the existing online community of the researchers.
 
Specialized video services for marketing research

Before the videos are available for sharing, the recorded video needs to be edited. The online video tool integrated with webcams allows for this. The researchers can edit the video and get it synchronized with an auto generated transcript that can be searched in the same manner as websites are searched with the aid of a search engine.

One of the great advantages of this is that researchers are able to find customer quotes and share relevant video clips with clients and colleagues within seconds. A marketing research company that provides these services needs to connect to a large base of participants before they can use these video services.

Connecting to participants for market research

In order to connect to participants for conducting market research, some credible marketing research service providers use top crowd sourcing techniques. They can reach millions of targeted participants within minutes.

If you wish to make the most of your marketing initiatives, it is advisable to utilize the cutting-edge video and other tools, and online techniques that some service providers offer.

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