Some Tips About E-Mail Marketing For Mobile Application Development

by Peerbits Solution IT/Software Company

Summary

Defining solid e-mail marketing strategies and plan is mandatory for a success in the mobile app development field. You need to start your email campaign just after the production and prior to approval in the App stores. You need to keep track of your app from beta version to final launch as well as up to major updates and should gain the goodwill of your subscribers and customers.

Information

It is true that today we can’t only rely on the quality mobile app development because there are many mobile app developers out in the market to offer same quality with least rates so beating them on quality or price war is at least not impossible, but the toughest exercise. Therefore, it is imperative for us to come up with solid marketing plan as soon as mobile application development process is finish and we have enough screen shots as well as demo to jump straightly into the marketing. Today waiting for App store approval is bit costly so we can plan marketing without citing a fix date of release.

If we draw a chart of pre-launch plan for e-mail marketing, we have to create a subscription list first. To do so it is good that we would have a pre-launch page with e-mail sign up forms loaded and designed beautifully as well as smartly to lure more and more visitors to sign up. When you are on the web, you can apply all internet marketing techniques and tools to bring your page in the notice of search engines as well as your targeted audience through appropriate techniques.

The same approach you can take in to the freebies and your other marketing mobile apps by creating subscription form in the apps. Once you have substantial data, you can start shooting e-mails one week prior to the beta testing of your mobile app. You can request your e-mail subscribers to look at the app in the beta stage and help you by giving honest feedback. Once your beta launch is finish you can remind your subscribers to offer their feedback as your prior email may have enter some hints in their mind so they may willingly give their opinions.

When you are approaching the real launch of your app as you have final approval of your app in app store like Apple store you can show your subscribers that how their feedbacks have contributed in the changes and how beautiful and functional your final app and you can do this one week before the launch day. This way you will create eagerness and temptations in your e-mail subscribers to download your mobile app as soon as it launch.

Your e-mail on the launch day will trigger the downloading rate since you have given the direct links of your downloading pages in the respective app stores. You can include links of the stores like Apple Store, Google Play, Windows Store, Amazon, E-bay, etc. in your e-mail. Now, it is your turn to shoot thanks giving e-mails to your customers and subscribers, by showing your gratitude for their feedback as well as for the app purchase. Moreover, you have to encourage them to leave their feedback on the app store page/download page so you can get other quality customers.

Of course you won’t leave your customers or e-mail subscribers in dark when you are going to improve your app by major updates so you have to shoot emails them to informing regarding to your updates in details. This is the real e-mail marketing plans and strategy to ascertain your success in long run.