Some Effective Trade Show Marketing Tips

by SCM Fair Business Manager

Business success is largely dependent on customer satisfaction and customer visibility. The more people are aware of your brand, higher would be your chances of earning a profit. Seeking out the right kind of customer and making them aware of your products is vital for your success.

If you wish to go beyond advertisements, you can participate in trade shows and brand promotions. Trade shows offer customers and supplier the unique opportunity of interacting face to face which is very essential for getting valuable leads. Here are some effective tips for marketing in a trade show.

Research

Before you go to any show, make sure you do considerable research about the show and the kind of people or businesses who shall be attending them. Keep in mind various factors like the average number of attendees, attendee demographics by job function and so on. Remember that participating in a trade show is an expensive job.

Preparation

Preparation is the key to success in any logistic trade show. Do not run out of important supplies like brochures, visiting cards and other materials, which can be handed out to visitors at your booth. Always keep a few employees as a standby, who can generate enthusiasm and pull the crowd towards your kiosk. Make sure these people are well aware of the market trends, your products and have a witty sense of humor and professional speaking capability in order to keep the customers hooked.

Publicity

This is the most crucial part. If you can successfully publicize your company, you can convert many potential visitors into real time customers. A good way to publicize your kiosk, is to send out personalized mail to each and every participant who shall be attending the show. Additionally you can conduct contests and give out prizes that are somehow related to your company’s product. Banners and posters might be an old fashion technique, but does play a big role in attracting potential customers.

http://en.scmfair.com is an international level China logistic exhibition that is held every year in China. The show has been serving as a common platform for both suppliers and customers from the logistics, transport and other related industries for the last ten years. This is a logistic trade show that has gained immense popularity in the Asia Pacific region and is attended by representatives from 60 countries.