Some Actionable Ways to Utilize Google Analytics to Increase your Conversion Rate

by Content Holic A Content Management Company

Have you ever been wondered how to use Google analytics effectively to enhance your conversion rate? Every marketer use analytical tool to track traffic especially those who run an online shop and want to understand their audience. Whether you own a small business or have a larger one, Google analytics can provide you with everything you need to learn about improvement in all aspects. Google analytics reports are frequently used by e-commerce site for evaluating their site’s performance and conversion rates. Now, the question is which of these reports are really boosting the conversion rates of the website.

1.    Traffic Sources

As the name suggests, it provides information about traffic on a particular website and this report could be accessed by clicking on traffic sources section on the left-hand toolbar of Google Analytics dashboard. Looking for more help? Contact the best Digital Marketing Agency in Delhi.

You can also get more information related to incoming traffic on your website using this report, which includes:

·         Is your website getting searched by using the URL of your website?

·         What keywords are used by your viewer on search engines to navigate your site?

·         Does your visitor come through Facebook, Twitter or simply due to monthly newsletter mailed to them?

 

2.    Audiences Report

The audience report of Google analytics offers insightful information along with the user behavior of your site. Apart from this, it includes the following study:

·         How does your visitor reach you?

·         Who are your target audiences?

·         User engagement and loyalty

All of this information is very crucial in evaluating the user behavior and their preferences which is necessary for understanding the causes of conversion on a particular website.

3.    Content Report

Content report displays the page views of your website and the total percentage of the active users. This will also provide you an insight of which type of devices visitors use to view your site. As a web owner, you need to update with all the information which can lead to success. Also, you can know which of your page get receives good views and how to increase user engagement over those web pages.

4.    In-Page analytics

In-Page Analytics report will help you to determine the key areas of your website including the links that refer visitors to your site. With this information, you can easily know which part of your website is most likely to be viewed and visited. By using this information, you can modify the layout of your website to retain those key links in the areas which you have received the maximum traffic.

In conclusion

In order to increase the conversion rate on your website, it is extremely important to have an understanding of who your visitors are and where are they coming from. By reading the above points, you will be able to take a more informed decision about your business and can grow further. In case you need an expert suggestion, look up to the best Digital Marketing Company in Delhi. 

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Created on Mar 14th 2019 03:33. Viewed 621 times.

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