Solo Ads: Everything you need to know about solo ads
In the world of Facebook Marketing, Google Adwords and Bing Ads, somewhere solo ads has lost its place and significance in the success and popularity of these platforms. Solo Ads may not work for every business, but that’s what some people suffer from Facebook Ads and other advertising platforms as well. They invest hundreds of dollars, but still get no sales or lesser than what they have expected.
Some people say solo ads didn’t work for their business. There can be many reasons for it, your solo ad vendor, condition of market or may be the buyer had not done his homework. I will get back to this ‘homework’ thing later in this article.
So first let’s know what is a solo ad?
What is a solo ad?
A solo ad is an email broadcast that you buy from email list owners. The solo ad vendor charges you per click to promote your product or service to his subscriber’s list. It is proved to be an efficient way of email advertising to send traffic to your offer.
There’s a process how things work and so does solo ads because, for first-time buyers, it can turn out to be a not-so-easy task, however still much easier than Facebook marketing.
So let’s get down to the process of buying solo ads for the first time…
How to buy solo ads?
You must be ready with your opt-in page, tracking link, funnel, autoresponder and email swipe. They are all important for your solo ad.
Now do a strict research to find your vendor because it’s a matter of your thousands of dollars. Take some help from Facebook groups. Go through the testimonials and reviews of the vendor.
Give the tracking link that you created to your vendor so that he can send traffic to your offer.
Avoid those who are guaranteeing you big promises. They are all just fake.
Newbies! You all must be wondering what is an opt-in age, what is a tracking link, what is funnel, what is autoresponder and what is an email swipe. They are all necessary ingredients for your solo ad. Without these, you just can’t run your first solo ad.
Before running your first solo ad, make sure you have the following things ready for you:
An opt-in page: Opt-in pages are pages where you want people to opt into an emailing list to receive promotional emails. Your opt-in page should be designed in a simplified version to increase the chances of your conversion.
Tracking Link: You need to give a link to your solo ad vendor where you want to get traffic. The advantage of it is you can also analyze the stats with the help of the tracking link once the order is delivered
Your funnel: A funnel should at least contain an opt-in page, the page which is specifically about your offer which you are promoting, explaining everything about it and a Thank You page. And if possible, try to add some bonuses and a money back guarantee. If people find your offer interesting, you will get a lot of conversions.
Thank You Page: It is useful for small businesses when you have to track the ROI stats and analyze your campaign. It comes handy when you have to analyze how many people has visited your website, signs up in your email list and makes a purchase. It is also a kind of a gesture to your customers when he makes a purchase on your website.
Set up autoresponder: An autoresponder is a program which automatically answers an email. However, its content varies. Autoresponders basically attract your targeted audience to your offer.
Email swipe: An email swipe is a letter, containing every detail about your offer, that you give to your solo ad vendor to forward to his list of subscribers.
So, guys, it’s time to get started with your first solo ad. However, a newbie should start slow with it. He must try to get as much exposure as possible to solo ads industry at first.
But a solo ad is an effective and the fastest way to build your audience. Especially if you have a product which is quite relatable for everyone, go for solo ads.
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