Societal Marketing

Societal marketing is related to how we use all marketing mix which are also favourable to the society. As marketing is all about customer's needs and wants and the company also try to convince their customers by fulfilling their needs and wants and also ensure that they will able to survive the competitiveness of the market and also able to earn some profits and companies also try to focus about the society protection and preservation of its well being. for example, the food based industry try to come up with healthy products for protecting customer and society rights. some example of such products are like coalgate ( tooth brush) as it is coming up  with different society welfare products. another example is medimix (soap) which is prepared by the the ayurvedic item neem as its main element for the making of this soap and another now a days wonderful product handwash ( lifebuoy and dettol ). I don't have words to say about these products. so in this way some companies are protecting the society rights.