Social Media Trends
by Siya Tech Digital MarketerSocial Media Trends For 2023
Social networks offer an ROI 1.7 times
greater than that of television:
According to a recent study by the
consulting firm Nielsen, social networks offer an ROI 1.7 times greater than
that of television, even with a third of the investment advertising.
Facebook continues to lose users and
investment in Instagram increases:
Facebook's user ratio continues to decline
and as a result brands allocate more investment to Instagram, which is causing
an oversaturation of organic and paid content on this network. Also check pinterest
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Instagram enters its maturity phase:
Instagram continues to gain followers, but
with a more moderate growth than in previous years. The difficulty grows in
this platform to capture a share of users' attention.
Paid posts on the wall generate 80% of all
interactions:
In the fight against content overload, gain
a lower frequency of organic posts, prioritizing paid posts on the wall.
Commitment to vertical, creative and
valuable content:
The growth of TikTok and Reels has modified
content consumption preferences, which are turning towards vertical, creative
and high-quality formats, ahead of more conventional advertising formats.
Goodbye to the pose.
Hello Authentic Content – Branded content
based on perfect images has no relevance anymore. Users demand real scenes
without filters, that do not show artificial perfection, images with which they
feel identified and that they can experience themselves.
Optimize the Budget, 1 format 3
platforms:
Social channels adapt and provide more
organic reach to content in vertical format. Make content in vertical format
and take advantage of it on all social platforms.
Snackable content:
The use of smartphones to access the
Internet leads to the creation of content in a vertical format, a trend started
by TikTok, which has spread to other social networks. Accounts that have
started creating content in this way will see improved reach and audience
engagement.
Rise of content creators:
Build relationships with content creators
who produce posts for the brand.
UGC continues to gain ground:
Instagram first and then TikTok show that
brands receive much more attention when the products are shown by the users
themselves. User-Generated Content is a very effective content generation
strategy that will also provide a more real and natural image to the content.
Active Community Manager:
Turn the Community Manager into a content
creator for the brand's channels , give it visibility and prominence. This
strategy allows users to connect in a more authentic and close way.
Employer branding:
It has several employees of the company to
generate valuable content around products and services. This strategy generates
closeness and credibility while allowing content production costs to be
reduced.
Instagram Collabs:
Take advantage of this new Instagram
collaborative functionality to capitalize on the impact of influencers on your
own channels and impact new audiences.
Greater CSR commitment with real
actions:
Corporate social responsibility is
increasingly valued by users, who tend to choose brands that communicate real
socially responsible actions.
Twitch, the streaming platform that
breaks all records:
The Twitch platform is revolutionizing the
consumption of streaming video. Throughout 2022, this platform has surpassed the
television audience in several key events led by streamers.
Streamers, the new idols of the masses:
Streamers are the true protagonists of
Twitch. Their level of influence and generation of genuine content are
transforming traditional journalism and content generation.
Top Management Advocacy:
The influence of Top Managers on the
reputation of corporations is increasingly important and it is common for
content to have a greater impact on managers' profiles than on corporate
channels.
Conversation and interaction with the
consumer:
Social platforms enhance the content of
those brands that generate conversations with users. It is now an obligation to
talk to consumers and brands, bet on active listening and find insights and
opportunities.
More social listening:
Social listening will be one of the pillars
of the social media strategy in 2023. Users want attention and this implies
much more than a thank you response.
Strengthen cobrandings:
Collaboration with other brands is giving
very good results, and everything points to 2023 being a year in which this
type of content will continue to increase.
Metaverse:
Newsworthiness objective: various brands
begin to carry out actions in the Metaverse, usually specific events that take
place in real life and in the metaverse simultaneously. It should be noted that
today very few users have devices with technical capabilities to access the
metaverse and therefore these campaigns have an impact, especially at the PR
level.
Rise of the podcast as valuable content
in the RRSS:
Informative and educational content gains
relevance in digital channels and the podcast is positioned as an ideal format
to generate content of high value for the user. Podcasts are mainly used by
service companies.
Being up to date with new formats and
new networks:
It will be key to detect opportunities in
new networks (BeReal, WhatsApp, Telegram, etc.) and new formats
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Created on Nov 25th 2022 10:28. Viewed 179 times.