Social Media Platforms Based on Your Target Audience

by David Jones Digital Marketor

As a B2B software company choosing the right social media platforms can help you get the best return on your time invested. Before using social media platforms for your B2B software company, you need to understand your target audience and your overall goal.

So how do you choose the best social media platforms that are perfect for your business?

Tip: Narrowing your preference to only a few platforms will empower you to focus your efforts and get the best return on your investment.

Identify who your audience is

Identify your target audience and profile your average consumer. Be as specific as possible. When you target the wrong audience, you waste your time and money.

Contemplate:

Who are your target customers?
What is their level of income and education?
What age bracket do they fall into?
What are they interested in outside of your product or service?

Define your goals

As a business owner, your main goal is to drive sales by attracting customers. While many brands also use social media for building a relationship with customers, resolving customer issues and providing live support.

For example, on-demand media company Netflix uses a Twitter handle that helps @Netflix to address customer service issues. Not only does this reduce their phone lines, but it gives satisfied customers an opportunity to promote their brand.

Find your audience

After the above two tasks on social media, it’s time to find your target audience. For this, you need to explore the platforms that your audience uses most by looking at the demographics of users on each platform.

What are some of the successful social media marketing platforms that help software and technology companies stay strong in their industry?

During digitalization, your prospects usually check your social media presence before you proceed with the business. So, it’s important to cover all your bases and be socially religious on all the booming social media platforms to increase your chances of selling online.

Below are the top three successful social media platforms widely used by B2B software companies:

Facebook

There are many opportunities to connect and market your solutions on Facebook, you just need to spark your imagination and give Facebook a little time to interact with your customers and give them meaning of your business. There are many success stories that establish a solid match between Facebook and B2B companies.

B2B company Schneider Electric ran ads on Facebook to raise recognition of its product with high-quality video content. They have witnessed up to 80% reduction in cost per engagement.

A German patent and law firm practiced targeting Facebook and got great results, with a 40% increase in return on ad spent and a 75% lower CPC compared to other paid ads. channel.

Capterra Facebook's ad said, "more than 2 million users each month choose the best software for their company." Displaying the exact graph of a company’s success on their Facebook solutions can work as your business card.

Create a post related to the software service you want to promote, in the form of a free webinar or whitepaper, that someone will accept when they join your email list. Then use audience targeting and Facebook ads to get people to see it and sign up. The beautiful DECK 7 page has created a whitepaper promotion post pointing out the build requested in many geos, with a call-to-action button ‘Download Now

Facebook ads work best when there is an incentive for people to take action or sign up!

If you want to target decision makers with paid Facebook advertising then strict demographic targeting can be achieved through Facebook’s self-service advertising feature.

Use your Facebook page to showcase the human side of your company. Post videos and photos that showcase your company culture, client feedback, customer reviews, successful apps, and tools. Write articles and blogs that are more about teaching than launching a brand or putting a corporate spin on your image.

Twitter

Twitter is fast becoming a useful marketing tool that helps B2B software companies get established in the field of social media marketing. 87% of B2B marketers now use social media as part of their strategic arsenal, with 85% of that total using Twitter. Twitter has a wide user base, and doing it right is really important. Here are some of the ways to help you unleash your creativity and get started.

B2B marketers can use Twitter to gain influencers and start communicating with them to establish valuable relationships. Once you identify influencers, follow them and start getting noticed by liking their tweets and responding to them regularly.

When building a successful Twitter profile, one of the things we aim to do is create a high ratio of "followers" to those "we follow." Intel

With nearly 4.82 million followers (and following only 1,351), Intel owns an impressive ratio.

Customer service interactions are growing on Twitter. For this reason, your B2B business should be prepared for others to ask questions and receive a helpful response. At the same time, you should proceed to the questions asked by users related to your products and solutions. Customer service interactions are growing on Twitter. For this reason, your B2B business should be prepared for others to ask questions and receive a helpful response. At the same time, you should proceed to the questions asked by users related to your products and solutions.

Casie Gillette recommends searching Twitter for a service or product you offer, "See what people are asking, what they're saying, and how their peers are responding. Also, check your feeds of a competitor to see what they're responding to. If they use Twitter as a support mechanism, you might find some great stuff there. "

For example, there is Dell Cares PRO which provides 24/7 global support and Dell for Business which answers questions from small and medium sized businesses.

Dell has a social media command center that integrates customer conversations across the web, allowing the company to identify issues, address complaints, gather feedback on products, and respond quickly to customer needs.

Twitter empowers B2B marketers to get in front of the right people at the right time. Many souls seek information on social media. Push them towards your offer meaning your products and services.

LINKEDIN

According to LinkedIn demographics whose site has 630 million members, 90 million LinkedIn users are high -level influencers and 63 million are in decision -making positions. In this demographic, LinkedIn is therefore clearly a clear place to reach decision makers when trying to promote B2B product (s) or service. With millions of these professionals in one place, it certainly opens floodgates to lead! Agree Here's how LinkedIn marketing can help you grow:

A Content Marketing Institute study reveals that 97% of B2B marketers use LinkedIn for content marketing purposes. B2B marketers cannot afford to skip this site when organizing a marketing strategy as professionals regularly review and network this platform.

Create and share content your connections want to see, they are more likely to engage with content that educates them and communicates their pain points and loopholes. LinkedIn allows you to run sponsored ads that appear in people's feeds. Millions of people use LinkedIn every day to follow groups for content. You can run sponsored content within feeds that can be ads for your software business. It can be articles or videos or images you put in the feed with a call to action that instantly submits leads to you.

IBM topped LinkedIn’s rankings with 1.8 million interactions in 2012, and they haven’t slowed since. They added nearly a million and a half followers, and more than 2.5 million people now subscribe to the company’s updates. The technology giant shares a great mix of stories from around the web and the content hub.