Social Media Mistakes That You Must Avoid At All Costs When It Comes To Branding

Social media has emerged as a powerful source of marketing in the past few years. It is not just inexpensive in comparison to offline marketing but also helps you connect to a wide audience locally and globally. In fact with a little creativity and smart moves you can generate oodles interest in your business product or service that can lead to more consumers more traffic and more conversion. However, it can backfire if not handled carefully. To leverage the advantages of social media one needs to be vigilant and prudent.  

 

Here are a few Social media mistakes you must avoid to make your social media strategy fruitful.

 

1) Not giving Google+ due importance

A lot of social media strategists do not give Google+ the importance it deserves. A high ranking on Google can result in more traffic and in turn more leads and conversions which can be achieved easily by being active on Google+.

 

2) Buying fake likes and/or followers

Numbers are important but they are not everything you want for a brand. We all want to boost the number of followers or fans of our page but there are other metrics that are more valuable and significant. Eg 

* The number of people engaging with your page regularly.

* How many people have added you to their twitter list.

* How much traffic/conversion are you generating from social media.

Purchasing likes and followers may result in a good number to appear in your monthly report but shall consequently result in low engagement and loss of reputation as these people will neither engage with your page nor will they be responsible while responding on your brand page.

 

3) Not responding to customer queries timely

In today’s world, people expect an instant response. When customers go on to a Facebook business page to communicate, they expect an immediate response from the company. Not responding to customer queries timely can not only create a negative impact on the brand image but could also affect your sales this can be avoided by hiring a responsible and experienced Social Media Marketing Firms.

 

4) Bad visuals

Our world is becoming more visual day by day. The most popular social media platforms i.e Facebook, Pinterest, Tumblr, Instagram are mostly imaged centric. We only get a fraction of seconds to catch the eyeballs of the customers. The best way to capture people’s short attention span is a picture. Good visuals can help your social posts on any platform. People are also more likely to buy and engage with your content if it has high-quality images.

 

5) Choosing wrong social media channels

Every business is different and so is their need for social media. There are many social media channels out there but you need not be present on each of them. You can select the right platform for your business by choosing the right Social Media Optimization Services. Brands must share their content on the channels where they find their target audience spends most of their time.

 

6) Lack of content marketing strategy

A basic mistake all new social media enthusiast make is not having a well-defined plan in the first place. It is critical to measure which social media tactics and tools would work best for your brand. Once you develop a strategy, all you need to do is use social media analytics tools to determine the results of your planning and twists your strategies for best results.

 

7) Not targeting the right audience 

Be it offline or online marketing is all about targeting the right audience. The most important step in business planning is to target the right audience. The whole marketing strategy can be a fail if the targeted audience is not selected wisely. In such cases Social Media Marketing Firms can help you better, by targeting the right audience.

 

8) Sharing at a fixed time

With the rise of paid advertisement on all the social platforms, organic reach has subsided and has become more difficult for brands. But by sharing your content at optimum times you can encash the most out of your organic posts, which tend to vary from one platform to another.Here is when Social Media Optimization Services comes into picture as they know the right time and platform to share your content.