Social media metrics that managers must know about

Social media managers get asked the above question several times by bosses and clients. This is where you can show your hard work and prove that the decisions you made were right.

Gone are the days when likes, shares, and retweets helped to showcase the improvement of the promotions. Social media agency suggests that there are campaign metrics which are more important and demonstrate success rate on the measuring scale of the campaigns.

Here is a list of metrics that demonstrate the various aspect of development rate,

1.Engagement metrics

a)Rate of applause 

It is the rate of approvals (likes, favorites, etc.) that a post receives with respect to the number of followers or following your brand has.

The action of liking a story or a post demonstrates that it was valuable to the user and he/ she will be happy to see some following posts from the same genre.

b)Rate of amplification

In social media marketing, this rate is defined as the number of shares of a post relative to the number of following profiles.

A higher rate of amplification refers that more people are connecting with your brand and like what you have to offer therefore they are spreading your work around.

c)Average engagement rate

It is defined as the average engagement (likes, share, comment, etc.) action that a post receives corresponding to the number of followings the business profile/ profiler has.

The metrics have an importance to show that your average engagements are better and the content is appealing to the audience. Therefore, if this rate is higher then the independent number of likes or shares do not matter.

d)Virality rate

The best social media marketing company in India define it as the number of times the post has been shared relative to the number of unique views or impressions it has received.

A post with greater virality rate and a lesser number of likes is better than the other way around.

2.Awareness metrics

a)Brand awareness

The metrics calculate the attention that a brand gets in terms of mentions, likes, shares, subscriptions, etc in a specific time duration.

The duration may vary from a week to a month or quarter. For example, if your brand is offering a discount for a week then brand awareness will determine the number of people actually interacting with your brand.

b)Post Reach

The social media marketing experts define it among the easiest calculative metrics as it defines the number of people who have seen the post since it has been made live.

It is highly affected by the timing and content of your live post. A post that has been made live at odd times is like to receive lesser reach than one that is posted at the high-density hour.

c)Potential Reach

It defines the number of people who can realistically see the post during the reporting period.

It can also be seen as a percentage of right people who could be reached if a customer shares the post on his/ her timeline.

d)Growth rate of audience

As defined by the social media marketing agencies the rate signifies the number of people following your brand and with what intensity the growth occurs in the number of followers over a certain time.

e)Social share of voices (SSoV)

This is defined as the rate with which your audience is mentioning your brand as compared to the names of your competitors.

The mention can be direct or indirect but it speaks about the relevancy your brand possess with respect to the potential targets.

3.Customer metrics

a)Clients’ testimonials

These are the comments, applause, disappointments, endorsements, and interviews that your brand receives.

This holds a higher place because a good testimonial will attract more customers whereas a bad one will shoo away the existing ones as well.

b)Net Promoter Score (NPS)

It is the score of loyalty that your clients hold.

A simple question: “How likely would you recommend our product?” The answer is your NPS score. It is a notable way to see whether your product is meeting the requirements of your customers and how can you improve it.

c)Customer satisfaction score (CAat)

Social media marketing survey defines it as the number of people who are satisfied with your product or service.

It answers the simple question – “How satisfied are you with our product/ service?”

It is straightforward and deals with customer individually.

4.Conversion metrics

a)Rate of conversion

It is defined as the action completed by the buyer counterfeit to the number of people who visited the website.

Greater the conversion rate, higher is the value of your product and content you have to offer.

b)Bounce rate

Social media experts define the rate as the people visiting the website and due to some reasons leave before completing the action.

It helps you measure the ROI from the traffic and what steps can help in converting the visitor into a buyer.

c)Cost-per-click

It is the cost that a business has to bear for every individual click that is made on the social media post.

It signifies how many people were interested in your offers and took a step further or visited you. The outcomes can easily be calculated and you may know if it was a success or failure.

d)Click-through-rate

It often describes the number of people who actually went ahead with the call-to-action button.

It can easily give you answers whether your offer was enticing and valuable to the customers or not.

e)Rate of social media conversions

Social media and website development agencies define it as the number of conversions that took place through social media.

This metrics in gaining valuable insights into the campaign and posts that helped in the sales.

f)Conversation rate

It is the rate of a number of comments on a particular post with respect to the fan following of the brand.

It helps in knowing your customer’s views and how much they would like to add a voice to your offer.

g)Cost per thousand impressions

This is defined as the amount a business has to pay after every thousand customers scroll through the social media post.

Unlike other campaigns, it is only there to create an impression and not bring business in the direct sense.

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