SOCIAL MEDIA MARKETING

by SUMIT CHAUHAN Web designer

HOW TO IMPROVE YOUR SOCIAL PRESENCE?

There are many advantages to Build your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your website. 

A solid social media strategy can drive growth for your business by long-lasting and loyal relationships with customers and prospects

Struggling for followers? Stuck on what to do with your social accounts? We’ve all been there.

That’s why we’ve broken the bite-sized tips any brand can follow to get their social media presence off the ground.

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1)     Set SMART Goals

 

Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback, and much more. 

 

2)    Come up with a Strategy

Start by designating the person or people who will be part of the social media team, and break up their roles and responsibilities clearly so everybody knows what's expected and when.

 

Having a goal for improving your social media presence is great, but it’s only the beginning. Once you know what you want to achieve, you have to come up with a plan to help you get there.

 

You should also decide on your posting frequency, and create a content calendar that will help you plan posts and make sure you don’t miss days.

 

3)    Seek Relationships, Not Just Followers

It might be cliché to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.

 

Having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you

4)    Create an Editorial Calendar

sticking to a content schedule isn’t just something “extra” that brands do.

Chances are you’re juggling multiple social channels and are trying to make sure you tick a lot of boxes in terms of descriptions and when to post, right? Consider how a content calendar can make the process much easier by

• Allowing you to fine-tune each of your posts for each platform without having to jump between sites.
• Timing your posts to maximize engagement, keeping you from having to constantly post in real-time.
• Avoid repeating the same content over and over again, ensuring each of your articles or pictures get the most love possible.

In short, taking the time to make a schedule does double duty of keeping your social media presence organized while also maximizing your contents’ reach.

 

5)    Optimize Your Accounts for Engagement

don’t let the word “optimization” freak you out.

Unlike SEO, social media optimization isn’t particularly technical. That said, profiles can be optimized through imagery, keywords and fully filling out your account information.

For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard.

Some quick ways to optimize your social media presence across your various accounts include:

• Adding relevant keywords in your profile (hint: but not stuffing them)
• Sharing content related to your industry—including keywords and hashtags in your posts
• Connecting with popular accounts in your industry to additional exposure (hint: don’t be afraid to follow others)

 

6)    Stay Active

Inactive social feeds are a bad look for brands, plain and simple. Rather than let your Facebook or Instagram gather cobwebs, you need to “show up” day after day with fresh content.

Some quick tips to help you stay active include:

• Incorporating social scheduling and automation to save time and energy.
• Picking and prioritizing your social networks based on your audience location.
• Finding ways to repurpose content so you’d not always trying to reinvent the wheel.

Staying active on social doesn’t have to be a total time-suck. Through scheduling or simply blocking out 10-15 minute chunks throughout, you can post content and respond to customer concerns without wasting time. 

7)    Don’t Be Afraid to Pay

Like it or not, social media at large isn’t the totally “free” channel it once was. While there’s still plenty that can be done organically, Facebook’s updated algorithm and new business feature being rolled out Instagram signal a clear need for businesses to experiment with ads.

 

It’s not just ads that deserve your attention, though. Looking at the recent the boom of influencer marketing paid relationships among social movers and shakers are becoming more and more common.

 

The good news is that both social ads and influencer marketing can have an insane ROI. Between laser-targeting on Facebook or tapping into hyper-engaged influencer audiences, a paid strategy certainly has its time and place depending on your business’ social goals.

 

 

8)    Use Tools to Monitor Your Activity

When people complain about the lack of ROI they’re seeing from social, there’s a good chance they aren’t taking social seriously.

Just like we’re often knee-deep in Google Analytics data, marketers need to treat social with the same sort of scrutiny. There are tons of analytics tools out there to help you identify your top-performing content, performance trends and essential break down your social media presence by the numbers. These data points can help you treat social media less like a guessing game and more like a science.

9)    Create Content People Actually Want to See

Whether you’re trying to build yourself up as a thought leader or want to stand apart from your competitors, original content is exactly how you’re going to make it happen.

Perhaps it’s your original blog posts, research or infographics.

 

Maybe it’s the eye-popping snapshot you took during your last vacation.

Or hey, it might be an opinionated rant on the state of your industry.

 

Either way, you should strive to post content that forces your followers to stop in their tracks.

There’s a lot of noise out here on social media: make it a goal to break through it.

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Created on Jul 9th 2019 07:42. Viewed 304 times.

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