Social Media Marketing “White Noise”
For better or worse, I have yet to become highly active from a marketing aspect on social media sites like Facebook and Twitter. I am working on changing that, but part of what’s held me back is what I refer to as social media marketing “white noise”.
white noise
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Not only is it annoying to some of us marketers, but it is also one more blemish that helps perpetuate the negative connotations the “real world” has about those of us in the internet marketing field.
Think about this for a few seconds.
If you are using sites like Twitter and Facebook for social media marketing, who is really listening and do you listen back?
Take a look at your own social media sites and see if the vast majority of your posts, updates, or whatever are nothing more than blatant or veiled advertisements for whatever you’re peddling. If so, you are part of the problem.
Whenever someone “follows” me or “friends” me, I’ll take a look at their page. If it’s mostly links to their opportunity(ies), I’m far less likely to follow or friend them back. Why would I? They are offering me nothing in the way of friendship, advice, guidance, etc. All they want is another pair of eyeballs for their nonstop ad posting.
When viewing your social media accounts, how often do you actually see anything that interests you or might help you? If you have a lot of friends and followers who are part of this “white noise” phenomenon, their self-promotion is highly likely to bury and drown out a question by someone needing help, a provocative thought posted by somebody who actually cared to take time to use their brain, a little nugget of wisdom by a selfless individual whose tip might earn you more money when implemented, or any number of other worthwhile gestures by quality individuals.
Here are a few recommendations to help eliminate some of the “white noise”:
- Have some balance between your advertising and helpful advice, anecdotes, personal interests, etc.
- Take some time to make legitimate comments/replies to friends and followers who are doing more than just posting ads. Someone may need your help and you might have missed it.
- Start unfollowing/unfriending those who fill your feed up with nothing helpful.
- Be selective in who you follow or friend. Check them out before you accept or initiate contact.
- If you think you’re too new to post anything helpful to anybody, then post your questions and see who is actually listening. Share helpful answers. If you have hundreds of followers and friends and nobody replies, it might be time to trim the fat. Or your friends might need to trim theirs so they don’t miss an opportunity to help a newbie. ;)
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Comments (5)
annie chan gantz6
self-employ
your welcome chris i am new with network marketing i hope to connect soon have a wonderful day
Chris Bailey7
Affiliate Marketer
My day is fine Annie. Thanks for asking. :)
annie chan gantz6
self-employ
hello there how is your day
Chris Bailey7
Affiliate Marketer
Thanks for the comments Rosyel.
I just see so many people that post absolutely nothing but promotional stuff. They do little to no interacting with others on any level.
Thankfully we can have lists on Twitter and sort our "friends" on Facebook that also help filter the nonstop chatter into smaller bites, or is it bytes? :)
I know I have a little pruning of my own to do on FB.
Rosyel S.10
Financial Advisor, Blogger
Interesting viewpoint, Chris! Yet each one of us has our own perspective. I've been using Facebook even before I joined the online marketing field so a lot of my contacts there are mostly real life friends or game pals. As for twitter, I found it was necessary to be part of it as a number of movers and shakers in the field are quite active there. To me, that's a chance to interact with them. And yes, it's true, it is up to each one of us to filter out the noise so we get to hear what we want and