Social Media Likes vs Reach
by digita D. Digital Marketing agencySocial Media
Likes vs reach
What is more
important likes or reach? Many times this question worries us. Especially when
it comes to clients, they want to see that how much likes has the agency
managed to get for their clients on face book posts. The agency many times are
judged on this basis. But it is extremely essential for the companies or the clients
to understand that how do likes work and what is more important likes or
reaches.
Fine so let’s
first understand how does likes work? And for which kind of business likes are
important?
There are many
ways to get the likes for the posts
1) Purchased - Likes are either purchased
through agents, which are really dangerous and can end up in account suspension
if proved.
2) Events - likes are easy to get for those who do events
and post it on the face book and ask the
attendees to give the likes
3) Indoors - in this case inside the premise say a
restaurant or store whatever the business is into the clients puts a sticker
with the offer like us on face book and get discount
4) Advertisements – those brands who spend a
big fat amount on any kind of advertisements and become the talk of the town
these well known brands are likely to get more likes
5) Face book ads – those clients who spend
on fb advertisements or boost the posts with some offers are likely to get more
likes. So these are few ways where likes are expected from the agencies that manage the account to
get the likes.
Now let’s
understand for which kind of business likes keeps importance. Its for B2C. For companies having B2C
business should look forward to it as they are dealing with the mass and the
direct customers.
But where B2B is
concerned there only reach is important, because their business target audience
is not the mass but the companies who need their products and services. And
hence the B2B Company’s goal is their brand visibility they want their target
audience to know that a company with the products that they are looking for
exists and can fulfill their business needs.
So it is very important
for the companies to understand the difference between likes and reach and for
which business like is important and which business reach is important. Keeping
in mind the business goals the agency gives the marketing strategy and the
company should place the faith in agency, as the agency is in better position
to decide what is more important for their clients.
I believe we are
quite clear on this topic. Let me know what’s your thought on this?
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Created on Jul 9th 2018 00:52. Viewed 417 times.