Social Media KPIs to Upscale Business

More than half of the world's population uses social media platforms like Facebook and Twitter. In fact, Snapchat recently reached 200 monthly active users in India. So, every business needs to have a significant social media presence, and they can use KPIs to upscale their business. 

In this regard, a social media agency can help to measure the appropriate social media metrics and KPIs to comprehend how social media is directly affecting an organisation.

Types of KPIs

Primarily a business can use 3 types of social media KPIs - 

1.  For Target Audience Conversion 

These KPIs are used to track conversions, and they can assist in determining the campaign's overall effectiveness.

Sales Revenue  

One of the marketing objectives that every firm competes for is boosting sales income. A fantastic approach to gauge the direct impact of social media is by tracking the sales that are produced as a direct result of social media efforts.

Lead Conversion Rate

Social networking sites are excellent for fostering trust and encouraging conversions. Hence, lead conversion rates are a useful measure that shows how many prospects from the social media campaign really end up purchasing the goods or services. 

Conversions without Revenue 

Not all conversions will result in revenue. Also, conversions might occasionally increase the clientele or expand the email marketing list. So, individuals can review their whole marketing plan and, if necessary, they can make improvements by looking at non-revenue conversions.

2. For Audience Engagement 

One may use aforementioned indicators to assess how well the brand is interacting with the target market on social media sites.

Clicks 

One of the simplest methods to gauge engagement is through clicks. The brand is more likely to generate quality leads the more the links on social media sites are clicked.

Likes

"Likes" are essential for gauging the effectiveness of marketing. A brand's rate of engagement rises when social media posts receive more likes. 

Comments

Comments are stronger than likes, in the opinion of a few digital marketers. This is primarily because comments show that people are engaging with a brand. 

Shares

Shares portray the real engagement of a user in a true sense. Also, Share indicates that the post is reaching a larger audience. 

3. For Target Audience Reach 

Reaching out to the appropriate audiences on the correct platforms is crucial for succeeding and generating profit margins. Here, 2 KPIs include - 

Followers

It is important to note how many fans and followers a business has on each social networking site. This is because only the connected consumers can be turned into leads.

Impressions 

Impressions show how many people have viewed the messages from a brand on each platform. A rising number of impressions suggests that viewers are becoming more aware of the brand.

Conclusion 

So, a social media marketing strategy from a social media agency can include tracking social media KPIs. Without tracking, they won't be able to tell if their business goals are being met. Hence, they often can utilise a variety of KPIs to align with the business objectives.