Social Media Analytics Tools For Helping Your Business

If you live in San Francisco and have an online business, you should use social media to grow your business. Social media analytics tools analyze data available on social media to help you take better business decisions. These tools gather data from forums, blogs, and social media platforms such as Facebook, Twitter, and Youtube and converting qualitative data into quantitative data using NLP and text mining techniques. The objectives of employing social media analytics tools include:

• Amplifying the presence of your business

• Running campaigns through social media

• Reducing costs related to customer service through proper monitoring process on social media

• Getting feedback about products and services

• Tracking public opinion about a specific product/business division

In order to effectively achieve these objectives and grow your business, it is important that you should associate with a reputable social media agency in San Francisco.

Social Media Analytics Tools And How They Help Your Business

Awario

This tool analyzes mentions about your business online and provides you with statistics such as growth in mentions, reach, mentions’ languages, mention locations, and sentiment. In addition, Awario analyzes as to who on social media have used your keywords. They may be the keywords of your brand or that of your industry keywords. Further, the tool displays the names of influencers specific to your niche. You can work with an experienced social media management company to have a clear understanding of the data gathered through analytics.

The tool helps you to create alerts. You can create an alert for your brand as well as for two of your competitors. This will enable you to compare your performance on social media with respect that of your competitors.

Snaplytics

This tool basically provides detailed data as regards the performance of your online marketing in San Francisco on Instagram and Snapchat. It provides insights into stories and overall growth in followership. Snaplytics allows you to easily see as to which methods of acquisition work best and understand the reason for spikes and falls in the levels of engagement. This helps you to optimize your approach to these social media platforms. Above all, the tool enables you to not only create custom reports but also export data to a CSV file.

Squarelovin

The analytics tool Squarelovin is specifically made for Instagram. It tracks likes, followers, reviews the performance of post, and measures the overall engagement of the profile. In addition, it highlights the best posting time, best filters and hashtags to use, and provides a history of the posts on an hourly basis. Using the tool, you can also gather more insight into the preferences and interests of the audience.

Summarizing, a number of social media analytics tools are available to you now. Try out as many as you can and choose ones that best suit your business.