Social Advertising India is the need of the hour. Know how you can add leverage to it.

by Diksha Rajput Digital Marketing executive

Social Media Management India can be very overwhelming sometimes, especially if you own an agency or are managing the social media accounts of other businesses. How must one juggle and manage the many hats one ought to wear as a social media manager. Creating content, scheduling shares or engaging with followers and repurposing or sharing the content, community management. This list is endless! Whether you’re hunting for a dedicated social media manager for your Social Media Agency Mumbai or just a socially-savvy team member, following skills is something you must be looking for in a candidate.

1. Graphics production

●  It is very crucial that your social media manager must have the skills important to conceptualize and create eye-catching images for the social media handles and blog posts.

●  While it is not important to have advanced Photoshop skills or a good eye for design for Social Advertising India, but the ability to source and edit images properly is an important criteria.

2. An aptitude for writing

●  Advanced writing skills aren’t essential. However, a social media manager must have a good command of the language and the capability to express himself or herself in the writing arena.

●  While your social media manager might not be writing blog posts, he or she will surely be communicating with customers on a day to day basis – and 99% of this communication will surely be in writing.

3. A customer-service mindset

●  With more customers using social media to get help from brands, your social media manager should have a customer-service approach.

● Posting pithy or smart sayings, captivating images and empowering or inspirational content is important but if you’re not responding appropriately to your client queries things could backfire.

4. A solid understanding of SEO and content marketing

●  As a person involved in the day-to-day activities of a Social Media Management Mumbai, promotion and distribution of blog content, it is important to have a thorough understanding of SEO and content marketing in this field.

●  He or she must foresee and build a big picture and understanding of how blog and social media content fit into search rankings. This includes how all content operates within the business’s marketing funnel as well.

As you scope out and hunt for the perfect candidate to fill this crucial role within your company, or to outsource the role to a specific contractor or agency, look for someone not only with good experience in the field, but someone who also possesses the drive and passion to keep their skills alive in this ever-changing industry.

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Created on Jan 29th 2018 01:47. Viewed 557 times.

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