Snapchat and Instagram are more used by young people than Twitter in the United States

by Laurah Parker Digital Marketer

Snapchat is undeniably the platform that has been gaining momentum in recent months (especially among young people), but few studies have yet quantified the phenomenon. Today, a study by Edison Research and Triton Digital (and compiled by BI Intelligence) points out that the ephemeral photo and video sharing service is now more used than Twitter by young Americans, as is the photo-sharing service. Instagram.

80% of the 12-24 year-olds who participated in the study have a Facebook account, which somewhat moderates the current discussions about abandoning the platform. Behind, Instagram (53%) and Snapchat (46%) complete the podium , with a comfortable lead now vis-à-vis Twitter (36%), Google+ - which still gets an interesting score for a platform called " little-used "- (34%), Vine (30%) or Tumblr and its 22%.

By confusing all ages, the results differ: Facebook (58%) -used by more than one in two Americans-and Instagram (19%) still lead the dance, Google+ (17%) takes third place in Twitter ( 16%). In front of Tumblr (6%), Snapchat is not doing that badly with a use in 13% of people surveyed, especially when we know that its score was ... 3% just a year ago ( this is the highest growth in a year of a platform in this study).

One another thing that you must keep in mind that if you are facing low followers then it is not a problem now. You can followers services or can Buy Instagram Followers UK which can make your profile up to date and brings new organic followers.

There is no doubt that the social network of ephemeral content should continue to be talked about in the coming months, especially since the trends recorded in the United States are usually reported in France in the following 12 to 36 months. What attracts the attention of brands to interact with consumers, especially when we observe the very favorable reception that is reserved for Mcdonald's platform last "big" to have taken the step.