SMS Marketing: What's the Best Time to Send Text Message?

by Bhavitra TechSolutions Web Design Company In Bangladesh

If you've invested effort and money creating the most suitable SMS marketing strategy for your company but it falls in the middle, don't blame the campaign. Although texting your customers to make a purchase is straightforward, knowing the most effective timing to send marketing messages could directly affect the effectiveness the SMS-based marketing campaign.

Timing is crucial to success. We'll provide some tips that will ensure you are able to master SMS timing and optimize your text messaging campaigns

What Is the Best Time to Send Bulk SMS Campaigns?

It's true that there isn't one perfect time to send out marketing texts. While SMS's enthralling 90% open rate suggest that the opposite is true, there are some good and bad occasions to send text messages.

Every person responds to marketing text messages in a different way. For instance, certain customers might be able to respond positively to texts that are sent at dawn, but others might be more likely to look through your messages towards the at the end of the day.

In that regard it is generally believed that these are as the ideal times for companies to send marketing messages:

between 9 a.m. until 12:00 p.m. on working days. People tend to go through their emails and read messages before starting their day.
between 5 p.m. until 9:00 p.m. on working days. By this time most customers will have finished their work and are checking their phones.

Pro Tips: you might want to consider allowing for rush hour driving times and limit this window the time between 7 p.m. between 7 and 9 p.m. for the best outcomes.

between 10 a.m. between 10 a.m. and midnight p.m. On Saturdays, on Sundays. Saturdays and Sundays are ideal days to send out bulk SMS prior to when your target audience is distracted by their weekend plans.
between 4 p.m. between 4 p.m. and between 4 p.m. and 7 p.m. during Saturdays and Sundays. This is an ideal time to grab your customers' attention as they'll likely be getting ready and winding down themselves for the coming week.

A tip to follow: Try to avoid Mondays because you'll be competing with the content that people get on the weekends.

Time Your Marketing Text Messages: 3 Tips

Averagely, Americans check their phones 262 times a day. What is the significance of timing?

The business text messages differ than casual text messages sent among family or friends. While customers are likely to get your message at time, they will not always be open for the messages you're communicating.

The ideal time to send the marketing text messages you send via SMS will be determined by your objectives as well as your industry and the habits of your customers. Take a look at these 3 tips to determine the most appropriate timing to send marketing text messages to your clients.

1. Consider the Type of Message You're Sending

Consider the contents the text messages in order to find the ideal message date and time. Business text messages generally are classified into two types: promotional and transactional text messages.

Text messages for promotion messages increase sales, help promote your company or product or raise awareness of your brand. Promotions such as discounts coupon codes, sweepstakes and Black Friday sales are all common messages for promotion.

Send text messages to promote your business only during office times. Business hours are determined as 8:00 a.m. until 9:00 p.m. in accordance with mobile marketing regulations set in the TCPA.
Prior to sending out promotional messages, give your customers sufficient time to process the information and decide on the desired step. For instance, if you inform customers of a sale on a weekend on a Thursday or a Friday (not the morning of a Saturday!) gives them enough time to make a decision before the sale starts.

Transactional SMS messages are important information that is time-sensitive and required by customers to make use of products or services. Transactional SMS messages contain orders as well as payments confirmations as well as shipping alerts, schedule reminders along with verification code.

Contrary to promotional text messages that you send out promotional messages at any time since a user's actions usually trigger them.
Send transactional text messages as fast as you can in order to notify customers to things like payments confirmations and account updates. In the event of a delay in sending these messages could cause anxiety or confuse customers.

Pro tip To send promotional SMS messages requires written permission from the customers. Be sure to obtain permission prior to sending a message to promote your business to ensure that you are in compliance with TCPA rules.

2. Watch the Clock -- and the Calendar

Many people carry their phones everywhere and are constantly checking them. But there are instances that they are more using their phones than other people. For instance, they may not actively check their mobile phones throughout the day however, they'll be checking them more often during the evening or after work evening.

While there's no one ideal moment to text but there are incorrect timings to send out marketing texts:

Keep the time zones in mind when sending out bulk SMS messages. Sending a text message at 8 a.m. in New York would be a rude wake-up call to Californians.

Do not send marketing messages on holidays with a lot of celebrations such as Christmas, Thanksgiving or Easter.

3. Test Different Days of the Week

Test your audience to discover what weeks and what times of the day receive the most response by your viewers.

Distribute your text message over several days and track metrics like the open and respond rate. This method will allow you to discover the days that work best for your customers and, consequently, boost the engagement of your audience and increase conversion rates.

Use Cases For SMS Marketing Campaigns: 3 Examples

Customer Service

Stop calling as well as sending out emails since you can make use of SMS to fulfill the customer support functions such as:

Making appointments and scheduling them
Sending confirmations of orders and shipping tracking details
Answering FAQs
Handling support tickets
Retrieving feedback from customers

Text messaging for customer service improves engagement, offers convenience and individualization, and helps save time and money.

Tips: Send reminders to make appointments and reservations minimum 24 hours in advance of the time specified to make room for cancellations or changes.

Restaurants

Combining promotions for restaurants using SMS can help boost the success of your restaurant. Promotions for openings of restaurants, customer loyalty programs and other special events through SMS can help create brand awareness and help get customers to your to the.

A tip for you: If you're trying to boost the number of people who visit your restaurant, think about sending out offers via SMS 30 minutes to an hour prior to popular meal times.

Concert and Event Promotion

As an event planner or manager of a venue or publicist, then you understand how crucial it is to advertise live events. But did you know that 75 percent of people would like to receive promotions or information through text messages? SMS messages are easy to forward to friends and family members expanding your market and your subscriber base by word-of-mouth.

Pro tip: Once the event draws nearer, communicate information about places to park, downloads of tickets as well as security alerts. Two or three messages over the weeks leading up to the event is sufficient.

Nail Your SMS Campaign Timing With Bhavitra

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Bhavitra, a top web design company in Bangladesh offers you the tools you need to reach your people at the right timing. With features such as text messaging scheduler as well as unlimited subscriptions you'll have the tools needed to reach out to your clients.

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