Smart Tips to Improve Your eCommerce Website UX in 2020

“Your parcel is out for delivery” - this text makes us as happy as receiving the text “Your salary has been credited”, right?

Thus, online shopping has become almost an integral part of our daily lives.

Online shopping is booming and rising exponentially these days. Experts are saying that the way consumers are relying on eCommerce businesses today, by 2040, 95% of purchases will be done online only. 

So, the opportunities in the eCommerce market are growing rapidly. And entrepreneurs are showing great interest to invest in different eCommerce web development services. 

When the demand is this much high, providing a top-notch user experience to the visitors and customers is crucial. 

Well, there are times when we randomly browse online stores even though we are not ready to buy right at that moment. So, keeping this “just browsing” segment aside, here are some other reasons for cart abandonment during the checkout process. 

Source: Baymard Institute 

To diminish the cart abandonment rate, you have to improve your eCommerce website’s user experience (UX). 

The user experience of your website creates your brand’s perception. The more refined and seamless shopping experience you offer the higher your business conversion rate will be. 

Most Important Factors of eCommerce UX Design Metrics

See, to understand how your eCommerce website is performing, you have to consider the performance metrics. What are those?

• Average purchase value

• Conversion rate

• Purchase frequency, and

• Retention period

These four are the most important metrics to consider while analyzing your eCommerce store’s performance. 

Now, your online store’s UX design has a direct impact on all these performance evaluation metrics.

Your satisfied customers will happily recommend your eCommerce site to others. Also, they are more likely to return and make further high-value purchases. Thus, the eCommerce UX is kinda essential from the standpoint of market competition.

So, here is the list of the most crucial eCommerce UX design metrics.

• User or customer satisfaction: This defines how satisfied and happy your customers or site visitors are with the shopping experience. Usually, after the purchase is done, customers are asked to rate the shopping experience. Depending on their ratings, the data is collected.

• Task completion: It defines how many visitors and customers are finishing the tasks adequately that they are supposed to do when they visit your website. 

• Are the customers willing to recommend your eCommerce site: Net Promoter Score (NPS) is another popular metric for eCommerce website UX design. 

This article is going to highlight some of the smartest tips to enhance your online store’s UX. 

Provide Intuitive Navigation and Smart Visual Search

If your customers’ can not find what they are looking for easily, your eCommerce site’s bounce rate is going to increase. So, the item discovery experience on your website should be as simple as a breeze. And this is possible by offering the visitors intuitive navigation and smart search features.

• Well-known category labels should be used.

• Use an easily recognizable navigation layout so that visitors can move back and forth between different categories and subcategories without being taken to a new page.

• Provide an auto-correct enabled search function including important product details like images and prices in the search results.

• On mobile, add labels to icons

Well, keep in mind that browsing and search options for desktop and mobile are different. You have to distinguish it and address the requirements of each version individually. Keep this in mind while you choose your eCommerce web development company.

Recently, visual search is trending in the market. Online customers can take a picture of the product they want to purchase and upload the image to the visual search engine to find similar products. 

Back in 2018, the popular brand Forever21 introduced this visual search tool. And their sales increased by 20%. 

Optimize Your Product Pages for Conversions

Website traffic generation is one thing and optimizing your site for converting the visitors into paying customers is a completely different thing. And to drive sales, your concentration should be on the latter. 

• Use high-quality professional product images from different angles so that visitors can check it thoroughly. 

• Take care of the contrast between the text and the background color. Wisely choose a color palette. How you are playing with different colors and fonts can turn on or off the visitors. So, consulting with the eCommerce web design experts is recommended here. 

• Provide detailed, original, and engaging product descriptions. 

• Place the CTA (call-to-action) buttons prominently. It helps to smoothen the shopping experience for users along with diminishing distractions. 

Offer a Smooth Checkout Experience

In the checkout page, the final payment is done and your visitors convert into customers. So, make sure your eCommerce website is offering a simple, short, and seamless checkout process. 

• Allow guest checkout option

• Do not annoy the visitors with excessive irrelevant questions. Ask only what is needed like full name, email id or phone number.

• You can speed up the process by integrating auto-fill forms.

• Make sure to offer a wide range of payment options.

• Do not make account creation mandatory to fulfill the purchase.

Other than the things mentioned above, optimize your mobile store user experience, use horizontal filtering, make the right choice among pagination, load more buttons, and infinite scrolling, allow customer feedback and reviews, etc. 

Building an impressive eCommerce website requires an expert’s guidance and assistance. Get in touch with a trusted eCommerce web development company and consult the best. They will guide you in the right way.