Smart Branding Specialized for the YouTube Platform: How to Make a Logo for YouTube Channel

Posted by Leesa Mayer
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Apr 19, 2021
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The fun of making a YouTube channel is often choosing an identity. Knowing how to make a logo for your YouTube channel can be one of the ways that you start to define your identity to your audience and client base online. When you first build your profile, you will have a bunch of options as to how you went to define your identity and brand yourself. If you want to go for a more dramatic channel, you can make your logo more serious, even theater-like. If you want to go for a funnier channel, then you can make your logo looser, more laid-back and even reminiscent of the logos for other comedy channels, or Saturday Night Live, for example. If you want to go the route of an innovative channel, you can choose your own colors, patinas and fonts in order to convey the exact vibe and mood that you want to evoke. Knowing how to make a logo is a great skill, and learning how to do so does not even require that you have any fancy design skills!

Getting your best foot forward can make a difference in the minds of your consumers and audience. A logo can stick in your mind in a good way, a bad way, or an unusual way.

However, you do not want to get into a scenario where your logo is forgettable. The reason that having a boring logo is worse than having an over-the-top logo is simple: even if a client reacts in an odd, even unfavorable way to your logo, at least the image stays in his or her mind for longer. 

The Basics of Branding and Sticking in Your Customer’s Mind: How to Make a Logo Guides


When you are trying to brand your social media channels, knowing how to make a logo is one of the basic skills you sort of need to have in order to reach anything like your goals in the industry. Logos can be elaborate, crazy, or even simple, to be effective. There is not necessarily a particular type of logo that always works, and there also is not a particular type of logo that is sure to fail. There are manifold types of logos, and each one will have its own unique character and beauty. Every industry will have its own unique style of design, and if you can keep your company’s particular identity in mind while you are building your design profile for the following times, then you can rejoice when you finally land on a final product.

A great logo shouldn’t be too cluttered or trying too hard. That being said, if you are an artistic person, you can add some flair to it with your own touch!

 When you are putting content up on YouTube and other social media platforms, sometimes having a clear goal in mind can help you iron out the kinks that you may find yourself facing later on down the road. It all depends on what you want to get out of your business, and how you want your brand to interact with the world. If you’re not sure where to start, a “how to make a logo for a YouTube channel” tutorial may be the perfect place for you to check out first.

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