Simple Tips That Can Help Drive Traffic To Your Magento Website

Have you spent huge chunks of money on your Magento site, but are still unable to drive good traffic? There are many factors that can drive your traffic away from your website. However, following the simple tips as discussed in this article will help you boost your Magento website traffic.

#Tip1: Know If Your Magento Site is Truly Mobile-Friendly

Today, almost every user prefers browsing the Internet using their Smartphone a tablet, instead of desktop computers. This means that the majority of your target audience will most likely use a mobile device to access your Magento site. And so, it is important that your website provides a smooth experience to mobile users.

Moreover, Google recently launched an update, according to which websites that claim to be mobile-friendly will be penalized if they fail to deliver an enhanced user experience to mobile users. So, if you are running a mobile-enabled Magento theme, then it is important to ensure that it is truly mobile-friendly using the “Google Mobile Friendly Test Tool”. If not, then you can hire Magento Ecommerce Development services to make your website optimized for mobile devices.

Having a mobile-friendly e-shop will help you drive good traffic to your site.

#Tip2: Install a Responsive Magento Template

If your website is not mobile optimized, then you can choose to install a responsive Magento template on your site. There are plenty of paid and premium themes available online that can easily adjust to any device screen and resolution.

While, installing a ready-made theme is a good option for small-size website or start-ups looking forward to quickly setup an e-shop, it might not prove a viable option in the long term. You can overcome this issue following the next tip.

#Tip3: Customize Your Magento Site

Using any existing design for your site or a website design that is not updated can have a negative impact on your visitors. According to an online survey, it was concluded that 80 percent people won't revisit your website due to poor performance of the site. And so, it becomes imperative to customize your website layout, ensuring that it is unique and visually appealing.

One best way to do so requires taking up Magento Customization Services of a reputed development company. Such services will help you come up with an attention-grabbing site that is up-to-date according to the latest e-commerce trends. This will help make your website capable enough to easily attract users' attention.

#Tip4: Use Magento Extensions to Boost Your Traffic

Another great and easy way to increase your website traffic is to make use of Magento extensions that can help in decreasing the abandonment rate of your site, which eventually help boosts traffic. For example, the “One Step Checkout” extension helps in simplifying the checkout process, so as to decrease the shopping cart abandonment rate.

It has been observed that the majority of online store visitors expects to have a real-time interaction with the store owner or any person associated with the store. Thus, adding a live chat option can help you provide an enhanced experience to your visitors. For this purpose, there are many useful extensions that can be used like Zopim Live Chat, Olark Live Chat, etc.

Conclusion

The above mentioned tips will definitely help you drive traffic to your Magento site. But, when choosing a service provider for the job, make sure to choose one only after conducting thorough research regarding their experience and expertise.