Simple, Effective and Popular: Email marketing has become pivotal in revenue generation

Ever since its invention, email has become the most widely used means of communicating.  Especially if one hopes to reach out to a larger audience with just half the effort and a fraction of the cost. For many years organizations and enterprises have been relying on sending emails to connect with their customers and engage them in a way that establishes excellent customer relationships.

However the true power and immense popularity of email as a form of communication comes out when one considers its use in the marketing industry. Emails allow the organization to market their products and services to a large audience but at a fraction of the cost of traditional marketing strategies. Sure billboards and ads on the television help you target a large audience but the effort and capital put into each campaign is enormous. Email marketing on the other hand ensures that one reaches just as many people but at cost much smaller than required for advertisements and prints.

Owing to its many advantages email marketing ensures the biggest ROI out of all marketing techniques. Organizations also have an opportunity to target specific sections of the clientele by sending out personalised campaigns based on previous interactions. This is a unique functionality of email marketing as opposed to traditional means where the marketing strategy is devised for the entire audience. By making marketing schemes and strategies based on the behaviour and profile of the customer enterprises can ensure a higher rate of returns as each campaign is tailor made for a particular group of the population. Online retailers and distributors benefit the most from this practice as they know which product is preferred by which segment of their clientele. This boosts productivity and helps attain better sales. By sending customised email marketing campaigns merchants, sellers and vendors of various merchandize can sell their products at much better rates as opposed to targeting a huge audience with fewer sales.

Email marketing is dynamic in nature and can adapt to current trends faster than any other means while having the same cost input. No other channel provides as much as ROI except for SEO making email marketing one of the most valued and dependable source of generating revenue. Faster, quicker, smarter and dependable; all these factors make email marketing an indispensable tool for every organization.

About the author

iCubes is an enterprise that specializes in developing email marketing solutions. It provides its services to a wide number of clients and helps them achieve their email marketing goals faster and quicker. With emphasis on lead generation, email marketing consultation, and training,iCubes is a pioneer of email marketing in Asia.