Simple And Effective Ways To Create Your Successful Small Business
by Chris KreatonIf you're a small-business owner, you probably
already know that you have lots of competition out there. Some may be
like you, where they are small business, while others will be larger
and have a bigger budget to attract competition. Even though you might
think your size puts you at a disadvantage, it doesn't have to be that
way. There are lots of ways that you can make sure your small business
is successful and profitable. In fact, they will require little to no
work on your part.
One very simple yet effective way to turn
your small business into a success and keep it that way is by making
sure you smile. When customers or clients come in, a smile can help
break the ice or make someone's day, so when someone goes to buy a
product or service, a smile can help them feel appreciated. It may even
make you the one to go to if you've got a close competitor. At the
very least, customers will feel appreciated, and at the very most, it
will increase your business. Either way, it costs you nothing and takes
very little effort. And remember that the customer is the reason you
are succeeding in the first place. If you didn't have the customer, you
wouldn't have your business. Therefore, make sure to smile when you
can, not by faking, but by being sincere and wanting to do the best
possible, including putting your best face forward.
Small
talk, too, can make you more attractive to customers. Simply
approaching customers and making sure that they know you're available
without being intrusive can make them feel appreciated. For example, you
can help a customer find something or ask about their day. Again, make
sure you're not intrusive or too personal, but a small amount of small
talk goes a long way to making a customer feel more important, noticed
and appreciated. In fact, the better customers feel they are treated,
the more likely they are to buy as well, so this is another reason to
make sure even a simple pleasantry is offered to customers when they
come in.
As with small talk, or a smile, simply saying thank
you to a customer who takes the time to come in and give you your
business is a simple way to offer much deserved appreciation. After
all, remember that your customer has the option to go elsewhere or even
to shop online these days, so whenever they come in, make sure they
know you appreciate their business. What can set you apart even if she
can't always offer the best prices is your customer service. Making
sure customers are as happy as possible with what they buy from you is
also important, but simply offering a good atmosphere and making
yourself approachable by saying thank you and "please come again soon"
if appropriate will help ensure return business and positive
word-of-mouth advertising as well, which in turn will bring you even
more customers.
Another way to help ensure that your business
is successful is to make sure that you're polite on the phone to every
caller. Although this is probably common sense, this can easily be
forgotten. If potential customers call with questions about store hours
or a product at times not convenient for you, you can't let them know
it. After all, if they're calling during business hours, they're just
doing what customers do and it's your job to help them. If you must,
you can ask the customer to hold for a moment, but not for too long.
Again, just as with any other behavior, your behavior on the phone is
important and can draw customers in or drive them away. Make sure you
maintain a pleasant attitude regardless of the situation. In fact, it
helps to keep a smile on your face if you're on the phone, just as you
do in person. The smile on your face will show in your voice when you
talk.
The advice offered here is really simple common sense,
but all too often these days, it's forgotten. Yet if you're friendly,
patient and pleasant to be with, you're much more likely to attract new
and return business. Your attitude alone can help make a positive name
for yourself. This can help keep your business in effect for many
years to come and give you a profitable livelihood as well.
Here is a free online buisiness that will show you exactly what to do every step of the way: http://trckrs.com/48270/
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Created on Dec 31st 1969 18:00. Viewed 0 times.
Dragonlord, one Can only smile in physical store not online stores. Good concept anyway.
Jul 17th 2011 11:50